Principal Social Media Manager, User Experience

at  Airalo

As the Principal Social Media Manager, User Experience, your role is pivotal in shaping the strategy and growth of our social media ecosystem. Leveraging a profound understanding of storytelling, brand dynamics, and design principles, you’ll spearhead end-to-end social media strategy for both established and emerging channels, amplifying our followership and fostering brand affinity.
Working with the User Experience team, you’ll provide leadership and strategic guidance to our Regional counterparts, sharing best practices, research, and driving excellence across the Airalo organization. Your responsibilities extend to contributing to the architecture of our global digital footprint and regional-specific social media strategies.
Collaborating with various stakeholders in the business, your focus will ensure that our social channels align seamlessly with company-wide strategies. From fostering creative content and community engagement to driving overall social media growth, you’ll play a key role in establishing KPIs, benchmarks, and processes. This ensures a cohesive vision, bringing our brand to life through social media in every region and country we operate.

• Own the development and oversight of a strategic, multi-channel global social media marketing plan that not only contributes to the overall growth of our business but also fosters love for our brand. Collaborate seamlessly with regional teams to ensure alignment with overarching company goals while allowing flexibility for regional nuances in strategy execution.
• Integrate and measure the value of social media programs with the Growth team, optimizing content types and channel strategies based on data.
• Lead campaign planning processes, set best practices for writing of creative briefs and delivering culturally relevant social campaigns that raise the bar for the entire category
• Support the development and management of our Global social and editorial calendars
• Ensure compliance with local laws, including copyright and data protection, and build relationships with internal teams, agencies, and platforms for innovative campaigns.
• Develop a wide range of content forms to best utilize the platforms and technology available to us, including videos, text or animation, live action and other content forms that best help us cultivate community and affinity for Airalo.
• Set global benchmarks and standards for driving growth in followers and engagement across existing and new channels, while improving brand sentiment and building Airalo as a thought leader in the Connectivity and Travel categories.