Principal Software Engineer (Digital Analytics)

at  Mediacorp Pte Ltd

ABOUT US

Mediacorp is Singapore’s largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.
We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

JOB DESCRIPTION

We are looking for a Principal Software Engineer to join our Data Architecture Solutions team. The role will involve executing the data tracking requirements for Web, Mobile apps, and Smart TV platforms.

QUALIFICATIONS

• Degree holder in a technical discipline (Computer Science, IS/IT or related disciplines)
• Minimum 8 years of experience in working with Tag Management Solutions Primarily on Adobe Launch, Good to know - Google Tag Manager or Tealium/ Ensighten.
• Strong Experience in Tag migration - Adobe Heartbeat implementation, Mobile app Adobe AEP SDK implementation
• Strong Proficiency in JavaScript, specifically as it relates to digital analytics implementation.
• Experience in A/B testing tools such as Adobe Target and/or Optimizely

KEY RESPONSIBILITIES:

• Manage the tagging of advanced analytics tools across different platforms within the organization.
• Utilize deep understanding of Adobe Analytics, along with other analytics platforms to assist the various decision makings.
• Execute A/B tests and work on personalization and recommendation systems
• Design, develop and support reporting and analytics applications leveraging data integration tools.
• Work closely with Data Architects & Data Scientists to enforce tracking requirements across different platforms