Product Commercialization Manager

at  ePayPolicy

ePayPolicy offers easier payment tools, built for insurance. ePayPolicy’s products bring insurance payments up to speed for agencies, carriers, MGAs, and PFCs, with secure online payment pages, automated check processing, and payables reconciliation. 6,500+ insurance companies trust ePayPolicy and our expert, live support team to handle their payments every day.
We’re based in Austin, TX, and have clients in all 50 US states and Canada. Founded in 2014, we have the support and backing of Serent Capital, one of the top private equity firms in the US that invests in high-growth software and services firms and manages over $2B in committed capital.

JOB DESCRIPTION

We are seeking a talented Product Commercialization Manager to join our team. In this mission-critical role, you will collaborate closely with the Head of Product, Sales, and Marketing to define and execute the GTM market product strategy.

• Gather customer feedback and insights through surveys, user interviews, and other feedback channels.
• Develop a deep understanding of the target audience, their pain points, and preferences.
• Identify opportunities for product differentiation and innovation based on market analysis.
• Analyze competitor functionality and market positioning to identify opportunities for differentiation.
• Develop and model the revenue impact of new product features and go-to-market initiatives.
• Comfortable with writing SQL queries to analyze product performance data.
• Craft compelling product recommendations and define success metrics that align with the overall portfolio vision.
• Define product positioning, messaging, and promotional efforts.
• Create clear and concise communication materials to present strategies and recommendations to senior leadership.
• Collaborate closely with cross-functional teams (Product, Marketing, Sales, Customer Success) to
• define & recommend product packaging and pricing strategies based on opportunities and market analysis.
• ensure a seamless go-to-market process.
• Define key performance indicators (KPIs) to assess the success of product initiatives.
• Track and analyze product performance against KPIs and provide actionable insights.