Product Director – Marketing – Rainbow Six Siege

at  Ubisoft

Job Description
As Product Director – Marketing on Rainbow Six Siege, you are responsible for the game’s positioning framework, and its articulation into actionable marketing & communication strategies, through the development of assets and initiatives that support our live operations.
This is a highly collaborative role that is embedded within the production team and interfaces with multiple disciplines and teams, leveraging diverse expertise and talent to deliver a product- and player-focused strategy to increase engagement and retention.
As the guardian of brand image and perception, you are the liaison between our development and publishing teams, and ensure that the game’s creative vision is carried out successfully towards our players – both current and potential – while serving operational marketing needs.

• Develop adequate and innovative live marketing & communication strategies to support our seasonal content releases, in-game activities, eSports events, ad-hoc initiatives and long-term objectives;
• Supervise the creation of all hero assets and key marketing deliverables in collaboration with the Brand Art team, internal Creative teams and external partners;
• Collaborate with operational marketing teams to ensure the proper deployment, coherence and consistency of the communication strategy and assets declinations through all touchpoints;
• Coordinate across teams to deliver best-in-class on- and off-line events with a focus on strengthening brand unity, while increasing engagement and broadening our reach;
• Partner with Strategic Insights teams to validate frameworks and creative, gather player insights, address feedback and eventually help steering game content developments;
• Research and monitor market trends to identify exposure and innovation opportunities and guide the Product Marketing team to act upon them;
• Oversee internal and external presentations for the game, and maintain a constant dialogue with the game development team and publishing stakeholders;
• Lead and coach the Product Marketing team, with a growth mindset and a bottom-up approach that empowers employees, nurtures innovation and strives for excellence;
• Oversee the marketing team’s budget and track ongoing projects and new initiatives;
• As a direct report to the Brand Director, contribute to the development of the Rainbow Six’ brand DNA and blueprint through support, collaboration and alignment with other product and brand teams.
  Qualifications