Product Manager / Chef de Produit

at  Dechra Pharmaceuticals PLC

Job Introduction
Thanks for checking out our vacancy, we’re delighted you want to learn more about Dechra
Dechra is a growing, global specialist within the world of veterinary pharmaceuticals. Our expertise is in the development, manufacture, marketing and sales of high quality products exclusively for veterinarians worldwide.
Here at Dechra, our values are embedded within our culture and thrive within our family of almost 2000 colleagues globally. From manufacturing to marketing, (D)edication, (E)njoyment, (C)ourage, (H)onesty, (R)elationships and (A)mbition are at the heart of our everyday operations and the way we do business
Main Responsibilities
So, what will you be doing? This role has a broad and varied scope and the successful candidate will have responsibility for duties including:

• Manage all aspects of product line(s) as assigned. Activities to include SKU management, competitive intelligence research, promotional strategies, sales team training, collateral materials development, advertising and other activities to meet or exceed Company goals and objectives.
• Seek feedback from sales team to identify optimal collateral or educational material. This will include traveling with sales team members to directly interact with customers.
• Develop a deep understanding of the customer and how customers (veterinarians, producers and pet owners) utilize product(s) and what information or product modifications they need to remove barriers to the use of product(s).
• Coordinate development of Market Research to identify opportunities for increased penetration and growth of existing products, including competitor analysis.
• Monitor competitive environment to develop marketing and product development strategies to gain market share.
• Develop, coordinate and measure effectiveness of advertising and promotional strategies.
• Contribute to the company website, creative visuals and other digital activities.
• Identify, propose and manage the launch of new products that are a strategic fit to the product line being managed and/or to the Company as a whole.
• Prepare and manage marketing budget to ensure financial targets are met.
• Attend, and help coordinate and gain value from, key national and regional veterinary conferences.
• Build and maintain strong relationships with key veterinarians and opinion leaders.
• All other duties as assigned.