Product Manager/Marketer

at  CNH Industrial

Overview:
CNH Industrial is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands: Case IH, STEYR, New Holland Agriculture, CASE, and New Holland Construction.
We are currently seeking a Product Manager/Marketer to join our team.
Responsibilities:

THE QUALIFIED CANDIDATE WILL HAVE:

• Bachelor’s degree required (Engineering, Business, Platform Development)
• 5+ years or more of product management or product marketing experience required.

• Lead the entire product life cycle (cradle to grave); successful planning and implementation of: product launches, promotion, sales initiatives, internal/external communications, etc..
• Develop product business strategy and product definitions to meet the constantly evolving landscape of customer, application, regulatory, and manufacturing influences, that are aligned with the strategic business plan.
• Explore market information, industry data/trends, offering landscape, and channel distribution needs to drive expansion in messaging and understanding of core product offering and application.
• Collaborate within cross functional teams to develop and implement product marketing strategies throughout the equipment portfolio.
• Support product management with Voice of Customer perspective within application segmentation and product categories to maintain a frontline perspective of industry trends.
• Build and interpret statistical analysis of key data (market, segments, conditions, customer profiles, and dealer performance) with executable insights for further application or investigations.
• Communicate the plan throughout the corporate environment, influencing various leadership, departments and organizations to gain support for strategic product, marketing, and sales initiatives as the subject matter authority.
• Run the successful marketing of assigned products by understanding our customers and their business, our competitors, the market dynamics and unmet needs.
  The salary range for this position is $111,000 - $162,800 annually. (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
  Qualifications: