Product Manager

at  OLG

78,400.00 - 117,600.00 CAD

Job Description:
Product Manager (20 month contract)
GAME ON – OLG needs you
We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2022-23, OLG delivered a record $2.5 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.
We are ready to take this game to the next level and need a passionate Product Manager to lead the development and implementation of strategic annual marketing plans to ensure customer success and deliver budgeted Net Profit to the Province (NPP). You will help lead the design, development, and marketing on exciting retail Instant Lottery products while following enterprise brand guidelines to deliver annual revenue/player participation outcomes and desired customer experience. You will oversee the game contribution and performance of assigned brands and strategic projects within the Instant category – including managing the identification, evaluation, recommendation and implementation of marketing and product initiatives – to maximize market penetration in alignment with consumer expectations and OLG’s business objectives.

Reporting to the Senior Manager, Instant Products & Operations, you will be empowered to:

Product Management

• Oversee the development of annual Instant Product Plans for assigned brands– including budgets, projections, marketing and operational plans – to maximize consumer satisfaction and deliver against corporate sales, profits, and player participation in a manner that contributes towards corporate objectives.
• Support the development of product brand and product strategies in alignment with enterprise guidelines and overall OLG Masterbrand
• Collaborate closely with the Instant Ticket Operations and Demand Planning teams to manage the product lifecycle and maintain optimal inventory levels of assigned brands at retail.

Product Development & Innovation

• Provide strategic direction for the implementation of new Instant products within assigned categories from concept to launch – including final game designs, play experiences, and prize structures while ensuring adherence to the portfolio schedule and OLG’s business goals
• Evaluate the current product brand performance to quantify results and identify issues, challenges, and future opportunities
• Maintains expert knowledge of all market research that is specific to Instant Product management to evaluate market opportunity, revenue opportunity, risk, cost and implementation requirements

Marketing Excellence

• Support annual and day to day execution of the media planning with the agency support and in collaboration with Marketing Content Communication who will ensure brand and campaign design guidelines are met.
• Develop and track marketing spend against quarterly forecast including non-working, working, promotional and partnership budgets; provide recommendations on variances
• Collaborate with Brand stakeholders during key milestones throughout marketing process including providing final approval on marketing deliverables
• Collaborate with Brand Marketing to execute and enhance advertising campaigns across identified media channels and tactics, and on product brand positioning.
• Oversee the recommendation of new marketing initiatives to ensure that identified market opportunities are being fulfilled