Product Marketing Consultant – Retirement Products

at  MassMutual

THE MINIMUM QUALIFICATIONS

• High School Diploma
• 5+ Years of experience marketing financial services products to advisors and consumers.

The Ideal Qualifications

• Bachelor’s Degree
• Ability work in a cross functional team and provide clear and concise content that drives engagement from those using our content.
• Great project management skills with the ability to problem-solve and identify process efficiencies and improvements
• Omni-channel marketing campaign development for B2B and B2C audiences
• Proven written communication skills, with demonstrated creative content development
• Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint, Box and Outlook

• Development of key content and materials, focusing on annuity initiatives. Product launches and promotion, sales enablement materials will make up the body of work. This work will include partnering with creative, media, sales and project management to create impactful marketing content.
• Interact with key stakeholders to obtain buy-in and improve messaging of materials and campaign content.
• Engage product specialists and compliance to ensure accuracy and appropriateness of materials and campaign content.
• Inventory and monitor content across products and campaigns to ensure it is always up-to-date and easy to access across multiple mediums including print, video, social, and web properties. Collaborate with marketing operations to ensure proper placement, tagging and inventory of content within our technology solutions