Product Marketing Director - Partner & Channel

at  SentinelOne

ABOUT US:

SentinelOne is defining the future of cybersecurity through our XDR platform that automatically prevents, detects, and responds to threats in real-time. Singularity XDR ingests data and leverages our patented AI models to deliver autonomous protection. With SentinelOne, organizations gain full transparency into everything happening across the network at machine speed – to defeat every attack, at every stage of the threat lifecycle.
We are a values-driven team where names are known, results are rewarded, and friendships are formed. Trust, accountability, relentlessness, ingenuity, and OneSentinel define the pillars of our collaborative and unified global culture. We’re looking for people that will drive team success and collaboration across SentinelOne. If you’re enthusiastic about innovative approaches to problem-solving, we would love to speak with you about joining our team!

WHAT SKILLS AND KNOWLEDGE SHOULD YOU BRING?

• Curiosity, the ability to ask questions, and a problem-solving attitude.
• Big passion for cyber-security, technology, and for creating high-impact marketing materials and campaigns. Well-versed in go-to-market strategies and product marketing.
• Familiar with security solutions and market segments, direct security experience is a big plus!
• Business or Technical postgraduate degree.
• Strong written, verbal, editing and presentation skills. Highly collaborative with a deep sense of ownership and accountability. Easily builds business partnerships and inspires team members.
• Team player that can operate without close supervision, including working in remote locations. Conduct detailed reporting of timelines and tasks progress and completion.
• Some travel required.

• Develop compelling messaging, product literature, websites, competitive positioning, customer and event presentations centered around our partners, channels, and industry verticals.
• Develop, gather and disseminate technical information internally and externally.
• Deliver content, assets and tools including blog posts, whitepapers, presentations, demos, videos, social assets, webinars, ROI tools and other market-facing materials.
• Identify thought leaders and topics - including research, information gathering, technical investigation, testing and publishing.
• Work closely across marketing teams to support demand gen and awareness campaigns.
• Enable the sales, SE and partner/channel organizations on SentinelOne capabilities and positioning. Be the voice of the product in enablement and training where required.
• Understand sales/channel requirements and communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.
• Regularly evaluate competitive capabilities and technologies to understand features, pricing, positioning,and packaging.
• Serve as a thought leader as needed with a variety of audiences including customers, analysts, field and partner teams driving a deeper understanding of the SentinelOne value proposition and our differentiation.
• Work closely with product management, sales and executives to develop & influence product strategy, GTM strategy.