Product Marketing Intern

at  AlayaCare

ABOUT ALAYACARE:

At AlayaCare, we’re revolutionizing the way that home healthcare is delivered. Our leading cloud-based software allows our customers around the world to manage their employees, scheduling, billing, and enable better delivery of care. We’re a fast-growing SaaS company with a team of 550+ team members across Canada, US, Australia, and Brazil. We aim to be the world leader in home healthcare software solutions as we empower providers to deliver better health outcomes to their patients and clients. We pride ourselves on our open and transparent culture, our bias for action, and being committed to a workplace where we can be ourselves.

LOCATION AND TRAVEL REQUIREMENTS:

AlayaCare supports a flexible hybrid working model, expecting that our employees have a regular in-office presence at their closest office location while offering flexibility for some remote work. Our team encourages in-person collaboration and with this, the preferred candidate location for this position would be within the Greater Montreal Area.

Reporting to the Sr Director of Product Marketing and working collaboratively with the entire Product Marketing team, the Product Marketing Intern will help execute go-to-market (GTM) motions for key products and projects across the AlayaCare platform. The ideal candidate has a basic understanding of different marketing functions and experience with functions that Product Marketing normally works with regularly like Digital Marketing, Demand Generation, Events. Any type of experience working with a technology SaaS company is a big plus.
The Product Marketing Intern will learn how SaaS organizations operate and learn how Product Marketing is the interlock between the Product organization and other functional teams, including Sales, Marketing, Customer Success, Account Management, Finance, among many others.
The candidate will also learn to clearly articulate value propositions for our products, define, understand, and address our customer pain points and how to develop and own the positioning, messaging and launch activities of new products and features. As a Product Marketing Intern, you will be given one key project to complete and present in your tenure here while you assist on other Product Marketing launches and projects to gain rounded experience.
If you look at a technology/ software solution and wonder how the company came up with their marketing campaign, or how the tagline/messaging you are reading connects with the users of the software, you are our person.