Product Marketing Manager (all genders)

at  DOSarrest

A multi-billion IT security market, and Link11 is in the middle of it! There could be over 50 million DDoS attacks worldwide this year; the trend and tension are rising. With this in mind, we protect numerous well-known customers worldwide with our cloud-based, automated and patented DDoS protection solution. With this, we secure IT networks and critical applications so companies can continue to pursue their digital strategy without suffering outages. Speed and precision are crucial. In this, we are ahead of the game because we are a specialized European IT security provider in the field of protecting web servers and infrastructures from cyber attacks Almost 100 employees work across our international locations - Frankfurt, Tel Aviv and Vancouver - some 100% remotely. Shape our digital future with Link11 in Frankfurt am Main, Tel Aviv, Vancouver or remotely.
We love what we do and live our mission. That’s exactly what we want to inspire you with. Come on board and join the Link11 team: With you, we want to help our customers succeed in the digital world of the future!

YOUR SKILLS:

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 3+ years of experience in product marketing, preferably in a B2B SaaS or cybersecurity context.
• Strong understanding of cybersecurity concepts, technologies, and market trends.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging for technical and non-technical audiences.
• Experience with marketing automation tools, CRM systems, and analytics platforms.
• Strong project management skills and the ability to work on multiple projects simultaneously.
• Ability to work collaboratively in a fast-paced, cross-functional team environment.
• Detail-oriented, with a strategic mindset and a passion for innovation.
• English native or C2 language level. German or Hebrew language is a plus.

• Product Positioning and Messaging: Develop and refine product positioning, messaging, and value propositions that differentiate our products in the market. Ensure consistency with our brand values and positioning across all marketing and communication channels.
• Market Research and Competitive Analysis: Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation. Keep up to date with industry developments and share insights with the team.
• Participation in Product Management Sprints: Engage in product management sprints to ensure alignment between marketing, product development, and customer needs. Provide marketing insights and contribute to product roadmap discussions.
• Content Development: Create high-quality marketing content, including website product pages, case studies, whitepapers, blog posts, presentations, and sales collateral. Collaborate with content writers, designers, and other stakeholders to ensure content accuracy and relevance.
• Sales Enablement: Develop sales training materials and resources to support the sales team in effectively communicating product value to customers. Conduct product training sessions and assist in the development of sales scripts and presentations.
• Product Launches and Campaigns: Lead product launches and marketing campaigns from concept to execution. Work with internal teams and external partners to coordinate launch activities, press releases, events, and webinars/podcasts.
• Customer Advocacy and Engagement: Build relationships with key customers to gather feedback and develop customer success stories. Identify and leverage customer advocates to enhance marketing efforts.
• Metrics and Reporting: Monitor and analyze key marketing metrics to measure the effectiveness of campaigns and initiatives. Provide regular reports to stakeholders with recommendations for improvement.