PRODUCT MARKETING MANAGER
at Archer Daniels Midland Company
Heidelberg, Baden-Württemberg, Germany -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 08 Jul, 2024 | Not Specified | 08 Apr, 2024 | N/A | Good communication skills | No | No |
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Description:
Responsibilities:
- You will own the Extracts portfolio and work towards developing and implementing Marketing Strategies and Initiatives to drive business growth
- Spearhead commercialization process with cross-functional team members from idea to market, acting as the thought leader behind product launch and go-to-market strategy and plan execution
- You will deliver strategic understanding of extracts market trends, competitive landscape, customer needs, and product lifecycles and their implications to designing strategies and initiatives to drive growth
- Act as a thought leader and product category expert both internally and externally for ADM Extracts by developing deep knowledge of product technical features and benefits, as well as portfolio lifecycle and the ability to recommend new strategies to grow revenues overtime
- You will measure and manage key performance indicators for Marketing contributions (customer acquisition, conversion rates, engagement rates, satisfaction, brand preference)
- You will manage ADM extracts branding and work closely with the global branding and communication teams and secure full alignment
- You will be working closely with PD&A and R&D teams to provide marketing input and support for new product development and R&D strategies
- You will provide support to global and regional strategic customers and sales via targeted presentations/sessions as well as joint innovation initiatives
- You will develop creative briefs for campaigns and create sales enablement materials for effective selling tools (Sell sheets, Presentations, Virtual and physical marketing materials
REQUIREMENT SUMMARY
Min:N/AMax:5.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
Graduate
Proficient
1
Heidelberg, Germany