Product Marketing Manager, Avigilon Alta Cloud

at  Motorola Solutions

COMPANY OVERVIEW

At Motorola Solutions, we’re guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We’re solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That’s mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We’re solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that’s critical to connect those in need with those who can help. The work we do here matters.

THIS IS A REMOTE OPPORTUNITY, AND CANDIDATES ARE ACROSS THE UNITED STATES ARE ENCOURAGED TO APPLY.

Motorola Solutions is seeking a Product Marketing Manager to help grow our cloud-native Avigilon Alta access control offering within the VS&A portfolio. The Avigilon Alta cloud-native access control solution is a fast, flexible and future-proof system with mobile-first technology that helps customers enhance security and improve awareness with intuitive software, modern readers, and innovative features.
As a Product Marketer, you will work across Marketing and with Product Management and Sales to develop and deliver exceptional marketing for our Avigilon Alta access control solution. You will be tasked with driving strategy and go-to-market plans, bringing new products and features to market, and promoting cloud product and service offerings. Your focus will be on crafting messaging, creating marketing assets and sales enablement materials, and supporting campaigns for customers and partners.

Who you are:

• A creative storyteller with excellent communication skills that span writing, speaking and presenting.
• Curious. You ask questions and are open to learning new technologies, new audiences and new markets.
• An effective communicator, taking complex products or features and distilling them into clear, concise, value-focused messages.
• Creative and compelling by crafting exciting messages to differentiate your product in the market.
• Organized, with excellent follow-up skills, and can take ownership of projects and see them to completion.
• A cross-functional collaborator who can build relationships across teams to drive the greatest impact.
• Embracing mistakes, and the ability to learn from them and move forward.
• A natural problem solver, and adapt to shifting projects and moving targets.

Day to Day Responsibilities:

• Partner with Product Management to be the voice of the customer
• Craft messaging and positioning that demonstrates the value of your solution and differentiates it in the market.
• Acquire deep customer knowledge through market research, customer interviews, and segmentation analysis.
• Conduct competitor and market research to better understand our differentiation, target customers, key industries, and buyer personas.
• Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline .
• Work with Integrated Marketing to develop and execute marketing campaigns to increase awareness and drive demand for products and solutions.
• Develop internal and external facing content to enable Sales to effectively position and sell Avigilon Alta.
• Design and execute channel marketing strategy and collateral to drive adoption, including training, tool kits, and enablement materials.
• Own product and feature launches, including messaging and positioning, identifying target audiences, and creating content to support the launch, such as web pages, social media, collateral, presentations, and more.

Preferred Qualifications & Skills:

• Degree concentration in marketing, business, or a related field.
• 5+ years of experience in Product Marketing, preferably B2B
• Experience working with a combined hardware/software cloud (SaaS) solution is a plus, with an emphasis on security/access control.

The base salary range for this role is $95,000-105,000 per year.
Legal authorization to work in the U.S. indefinitely is required. Employer work permit sponsorship is not available for this position.

BASIC REQUIREMENTS

• Bachelors Degree
• 3+ years of product marketing experience

TRAVEL REQUIREMENTS

10-25%

• Partner with Product Management to be the voice of the customer
• Craft messaging and positioning that demonstrates the value of your solution and differentiates it in the market.
• Acquire deep customer knowledge through market research, customer interviews, and segmentation analysis.
• Conduct competitor and market research to better understand our differentiation, target customers, key industries, and buyer personas.
• Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline .
• Work with Integrated Marketing to develop and execute marketing campaigns to increase awareness and drive demand for products and solutions.
• Develop internal and external facing content to enable Sales to effectively position and sell Avigilon Alta.
• Design and execute channel marketing strategy and collateral to drive adoption, including training, tool kits, and enablement materials.
• Own product and feature launches, including messaging and positioning, identifying target audiences, and creating content to support the launch, such as web pages, social media, collateral, presentations, and more