Product Marketing Manager

at  Benify

Benify is an international HR tech company that provides a market-leading global benefit and total rewards platform. With over 550 Benifyers in 6 countries, we’re driving success with over 1500 customers and approximately three million users around the world . We empower people to be the best they can be while fostering a sustainable and engaging work culture where employees feel engaged and included “Because People Matter” .
Are you a dynamic individual with a strategic mindset, excellent communication skills, and a passion for technology and innovation? Do you have a background in product marketing? If so, Benify is looking for you!
As a Product Marketing Manager at Benify, you will create marketing activities for parts of our product offerings. This could also include engaging in speaking engagements and producing written works. You will collaborate with cross-functional teams to develop and execute effective product marketing strategies that resonate with our target audience and drive product adoption.
Our Product Marketing team is on the rise, and we’re looking for someone with experience to help us take it to the next level. You’ll have the chance to make a real impact and contribute to our function’s growth. You will be responsible for developing a go-to-market strategy for both new and existing products. To achieve this, you’ll conduct extensive research, gathering information from customers, product teams, marketing, and sales teams.

In this role, you will also:

• Develop compelling messaging and positioning that highlights our products’ unique value propositions.
• Conduct thorough market research to understand trends, customer needs, and competitive positioning.
• Create and implement comprehensive go-to-market strategies.
• Equip our sales team with the necessary tools, resources, and training to effectively sell our products. In this role, you’ll play a key role in making them attractive to the sales team.

• Develop compelling messaging and positioning that highlights our products’ unique value propositions.
• Conduct thorough market research to understand trends, customer needs, and competitive positioning.
• Create and implement comprehensive go-to-market strategies.
• Equip our sales team with the necessary tools, resources, and training to effectively sell our products. In this role, you’ll play a key role in making them attractive to the sales team