Product Marketing Manager

at  ClearCourse

REQUIRED SKILLS AND EXPERIENCE:

• Minimum of 3-5 years of experience in B2B SaaS product marketing
• Experience driving the execution of marketing activity in line with the marketing strategy across multiple products and brands
• Strategic thinker
• Marketing related degree (2:1 or higher) or a high standard of A-Levels and CIM qualification.

ARE YOU A PASSIONATE AND EXPERIENCED PRODUCT MARKETING MANAGER, LOOKING FOR A ROLE WHERE YOUR WORK CAN STEER HUGE CHANGE TO THE BUSINESS YOU ARE A PART OF?

This brand new role has come about due to massive growth and investment into our marketing department. We are seeking a visionary marketing strategist, to work on with our payments division. You will get the opportunity to drive customer value and return on investment with your insights and ideas. As a department we are able to shape and empower ClearCourse and its brands to succeed, and if this excites you then this is the role for you!

YOU WILL BE RESPONSIBLE FOR:

• Product Marketing Strategy: Support the ongoing review and development of target markets, buyer personas, segmentation, customer journeys and positioning of our SaaS products following campaign activity and customer research.
• Product Positioning: Work closely with the Senior Product Marketing Manager to continually evolve our value proposition to create compelling messaging and positioning to resonate with our target customers and industries.
• Multi-Channel Product Marketing: Deliver multi-channel marketing campaign briefs and assets that align with the product positioning, and oversee the creation of digital marketing, content marketing, social media, email marketing, and offline tactical activities. Ensure a cohesive and consistent brand presence across all channels.
• Divisional Product Marketing Plan: Maintain the integrated marketing campaigns calendar, considering activity at all stages of a campaign (short:mid:long term).
• Customer Acquisition: Develop and execute customer acquisition strategies, including paid advertising, SEO/SEM, content marketing, and lead generation activities to meet business objectives.
• Customer Retention: In collaboration with the senior product marketing manager, implement strategies and activity for customer retention and upselling, including customer loyalty programs and ongoing communication to ensure high customer satisfaction.
• End to end funnel activity: Support the senior product manager with implementing the funnel metrics, analytics and processes to effectively manage and optimise acquisition and retention campaigns across the full customer lifecycle.
• Nurture Journeys: Implement and optimise marketing automation processes and nurture journeys to streamline workflows, increase leads, promote cross-sell/up-sell opportunities and improve retention.
• Sales Enablement: Oversee the development of sales enablement material for every stage of the marketing funnel.