Product Marketing Manager

at  ComplyWorks

Veriforce® is a recognized leader in delivering supply chain risk management and compliance solutions that help bring workers home safe each day across multiple industries. Our SaaS-based contractor management and compliance software solutions, along with our standardized safety training programs, empower leading organizations to drive safety and compliance down to the worker level and more effectively mitigate supply chain and regulatory risk. With the industry’s largest safety and compliance network – comprised of 3200+ hiring clients, 80,000+ contractor companies, 7,000+ accredited safety trainers and authorized evaluators, and over 1.5 million individual workers – Veriforce is relied upon for innovative risk management solutions that help connect safety-conscious companies with a safe and qualified third-party workforce and make job sites safer, more productive, and more efficient.
The Role You’ll Play
Reporting to the Vice President of Vertical Markets and Marketing Operations, we are seeking an energetic, motivated, and passionate Go-to-Market Expert to join our fast-paced marketing team. The ideal candidate has B2B experience in the tech industry (software, computer services) in Canada or the US.

QUALIFICATIONS:

• 5+ years of product marketing experience in a SaaS field,
• xperience in building and managing go-to-market strategies
• Strong written and verbal communication skills
• Adept at collaborating with other teams to execute planned programs that deliver results
• Highly organized, comfortable in a fast-paced environment

• Work with Sales, Customer Success, Product Development, and Marketing (Demand Generation and Creative Services) to build & execute the Go-to-Market motion for new and existing products, as well as work with the Sales Team to take market share from our competition.
• Own all company product launches across North America.
• Craft product positioning that solves key buyer’s problems and clearly communicates Veriforce’s value proposition.
• Continually improve upon all sales enablement tools - proposals, collateral, and case studies needed to help Identify, pursue, and close new business opportunities.
• Identify and drive functional and process improvement related to sales enablement and RFPs
• Work with the Product Team, including the UI/UX Team, to ensure branding and iconography used in Veriforce’s products are consistent with the branding guidelines and in line with other marketing materials and sales collateral.
• Support Sales through training sessions and hands-on daily interaction to keep the sales team up to date on the latest market trends and product developments.
• Team with Sales to gain complete insight into the customer buying cycle and identify opportunities for top-of-the-funnel strategy improvements.
• Lead competitive and market intelligence analysis that will be used to drive strategic business decisions and report to senior executive leadership.