Product Marketing Manager - Developer AI

at  SAP

WE HELP THE WORLD RUN BETTER

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

SUMMARY:

Artificial Intelligence (AI) is the foundation for SAP’s vision of helping businesses become an Intelligent Enterprise. SAP delivers AI built for business that is relevant, reliable, and responsible across its entire portfolio of applicants. Whether automating complex, repetitive tasks or generating business insights, AI is the enabler that makes it happen.
AI is also a key pillar for every BTP solution area, including SAP Build, our customers’ preferred choice for low-code and code-first application development. SAP Build delivers AI capabilities embedded in its tooling to help developers be most productive while delivering on their tasks. The investment in generative AI experiences across SAP Build is changing how SAP customers look at development and developer productivity going forward.

EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES

Required skills:

• University Degree (Bachelor or Master) in Computer Science / Information Technology / Business Administration
• Understanding of AI market trends, SAP’s application and AI portfolio, and competitors for developer (low-code and pro-code) centric AI
• Experience working with B2B sales organizations, supporting sales cycles, building technical demos, and engaging directly with customers and prospects
• Self-starter with a passion for being a hands-on expert in the required field
• Customer orientation with a strong focus on quality

PREFERRED SKILLS

• Strong analytical and logical skills
• Strong communication profile with the ability to articulate and present complex topics to senior-level audiences
• Ability to understand and analyze customer needs, synthesize requirements, and drive execution toward successful delivery
• Good collaboration skills and relationship-building with cross-functional teams
• Ability to work in an international team
• Willingness to travel worldwide

WORK EXPERIENCE

• 2+ years of work experience
• 1+ years of product marketing/product management/developer advocacy experience

THE ROLE:

Our team is responsible for Product Marketing for AppDev, Automation, and Integration. This role is focused primarily on Product Marketing of the AI capabilities of the Application Development solution - SAP Build. As a Product Marketing Manager, your work will have a direct impact on SAP BTP’s success with AI: You will help define, validate, guide, execute, and communicate the value proposition of the generative AI capabilities and use cases as part of SAP Build Code, Build Apps, and ABAP. You will provide an outside-in view of the market, determine new AI scenarios, rationalize our GTM approach, create thought leadership content, and support analyst briefings and field enablement efforts.

TASKS

• Working with SAP Build and ABAP product teams to drive product strategy and roadmap for the AI capabilities
• Collaborating with SAP customers and partners to understand key market feedback and inform product decisions
• Analyze sales and adoption trends to identify GTM motions
• Identifying the value proposition of AI across SAP Build and its integration with other lines of business solutions (e.g., S/4, SuccessFactors)
• Work with SAP’s Partner team to extend the market presence of BTP AI capabilities through the ecosystem.
• Supporting Analyst inquiries
• Assisting with the technical review of marketing assets
• Presenting in partner and sales enablement activities
• Take point as a key stakeholder in the pricing and packaging of AI capabilities within SAP BTP