Product Marketing Manager

at  Goeasy

Embark on a journey with one of Canada’s fastest growing companies – welcome to goeasy! We have been honored with recognitions such as Waterstone Canada’s Most Admired Corporate Cultures, the 2022 Report on Business Women Lead Here, Report on Business for Canada’s Top Growing Companies and TSX30 as one of the best performing companies on the TSX. We’ve also received the Greater Toronto Top Employers Award and certified as a Great Place to Work®. We’re on the lookout for the best and brightest to join our team!
Our vision is to provide everyday Canadians a path to a better tomorrow, today. As one of Canada’s leading non-prime consumer lenders, we offer a full suite of products including non-prime leasing, unsecured and secured loans as well as point-of-sale-financing though easyhome, easyfinancial, and LendCare.
Looking for an opportunity to leverage your leadership, strategic planning, and product management skills? We are seeking a Product Marketing Manager, to join our Marketing team at goeasy. In this role, you will be responsible for our suite of value-add financial wellness products that help our customers improve their financial health. These products include credit rebuilding tools and a benefits package inclusive of home, auto and other services. You will also take play a key role in supporting and developing a suite of new financial products and services.
You’ll lead end-to-end product roadmaps, ensure optimal growth and customer satisfaction, and collaborate with cross-functional teams to implement strategic initiatives. If you’re a natural innovator with strong analytical skills and a passion for driving profitable growth, we invite you to join us in reimagining the future of our portfolio and delivering exceptional value to our customers.

WHAT EXPERIENCE DO YOU HAVE?

• Minimum of 5 years of experience in hands-on product development and management, with a specific focus on ancillary and credit card products
• Demonstrated expertise in verbal and written communication, including strong presentation skills for engaging stakeholders and teams across goeasy.
• Exceptional organizational skills with a proven ability to manage complex projects effectively.
• Clear track record of performance in similar roles, showcasing strong leadership and strategic decision-making.
• Innately innovative and curious, constantly seeking new opportunities and thinking outside the box to drive product innovation.
• Strong analytical skills with a data-driven approach to inform decisions and optimize performance.
  Comfortable working in ambiguous situations, managing multiple priorities with an entrepreneurial, creator mindset.
  Expertise successfully working with third-party vendors and partners, an expert at relationship management.
  We offer a Flexible Work Program that provides you the ability to work three days onsite per week, between our Mississauga and downtown Toronto office.
  Internal Applicants: please apply through the link and provide written endorsement from your current manager.

• Own the success, design and development of a suite of financial wellness products including credit optimizer, home & auto and future financial products and services.
• Develop and execute the end-to-end product roadmap, focusing on value proposition, product positioning, and go-to-market strategy.
• Monitor and optimize the overall and individual health of the product portfolio for growth, customer satisfaction, and engagement, exceeding P&L targets.
• Drive profitable growth through prioritization of initiatives and optimization, taking ownership and accountability.
• Partner with customer experience to lead and drive customer experience improvements to drive increased value for customers and the P&L including driving relevant customer insights and research assignments
• Responsibility over product P&L including relevant product and pricing decisions
• Lead cross-functional teams to plan, implement, and supervise progress against strategic initiatives and product roadmaps.
• Collaborate with digital, lifecycle, and integrated marketing teams as well as other cross-functional teams including operations, risks, legal and finance to develop strategic marketing initiatives and campaigns.
• Utilize strong analytical skills to inform decisions and strategy using data.