Product Marketing Manager

at  Guardsquare

SUMMARY

How secure is the app you just downloaded onto your mobile device? Guardsquare is the recognized leader in mobile application security and is seeing significant growth. The Product Marketing Manager role is a unique opportunity to join this critical and growing market. If you are passionate about technology, enjoy developing technical content, and want to join a fast-paced global organization, Guardsquare is the place for you. As part of the growing product marketing team, you will be responsible for driving go-to-market (GTM) activities and partnering closely with sales and product management to contribute to the company’s success.

• Develop messaging and positioning for Guardsquare’s market-leading products that resonates with experienced and knowledgeable mobile application developers and security professionals.
• Plan and execute product launches, working cross-functionally to bring new products and capabilities to market.
• Leverage product led growth (PLG) strategies to drive customer engagement and growth.
• Develop and execute the content strategy to educate and build awareness of our product portfolio amongst mobile application developers and security professionals.
• Develop a deep understanding of market problems and be able to communicate how our products address them in a value-based, benefit-oriented manner.
• Work with the extended GTM team to create messaging and content required for demand generation and awareness campaigns.
• Develop sales collateral focused on the different stages of the buyer’s journey including sales plays and content to support customer- and industry-focused campaigns.
• Collaborate with Product Management to drive product awareness and adoption.
• Effectively communicate internally-relevant insights and key takeaways of industry news, events, analyst reports and engage with the developer and security community via social media.
• Develop deep knowledge of buyer personas
• Support PR and AR initiatives to increase awareness among our target audiences