Product Marketing Manager

at  Hoxton Capital Management

Product Marketing Manager
The Role:
Hoxton Capital Management is a private wealth advisory business, which focuses on servicing both international investors and expatriates worldwide. We are at the forefront of developing a cutting-edge wealth management app equipped with powerful tools such as net worth tracking and a suite of free financial tools. As we continue to grow, we are seeking a talented and experienced Product Marketing Manager to join our team and drive the success of our product.
We are in search of a candidate who embodies creativity, solution-oriented thinking, and genuine passion for their work. The ideal individual possesses a keen intuition coupled with a robust affinity for data, utilizing data-driven insights to enhance their strategies. Within our small, scrappy, and ever-evolving team, we operate in a fast-paced environment, demanding that the chosen candidate has the ability to hit the ground running.
If you are excited by the prospect of shaping the future of wealth management and thrive in an environment that values innovation, adaptability, and a proactive approach, we invite you to join us on this exciting journey.

Responsibilities:

• Develop a comprehensive Product Marketing Strategy from inception, shaping the market presence of our wealth management app.
• Lead the definition and execution of product go-to-market plans, ensuring strategic alignment with company goals.
• Relentlessly strive to unpack customer understanding through audience research, ensuring a deep understanding of user motivations and behaviors.
• Create and execute a playbook for introducing users to new and existing features, utilizing in-app communications, campaigns, and other key communication opportunities to drive retention and engagement.
• Collaborate closely with cross-functional teams, including product, customer services, marketing, and design, to fuel product adoption, develop go-to-market strategies, and drive successful product launches.
• Demonstrate adaptability to meet dynamic business requirements, including but not limited to copywriting, enhancing onboarding conversion rates, devising content strategies, and managing email/push and distribution activities.
• Establish and maintain relationships with key influencers, partners, and media outlets to increase app awareness and credibility.

Requirements:

• 3 to 6 years of experience in various aspects of marketing, including branding, positioning, targeted outreach, strategy, go-to-market strategy, campaigns, advocacy, events, and communication.
• Proven ability to work seamlessly with cross-functional teams, including product, user experience, design, marketing, and leadership, to drive product roadmaps, strategy, and execution.
• Experience in creating and executing innovative strategies and marketing plans that drive awareness, engagement, and product adoption.
• Strong analytical skills with an eye for actionable, data-driven insights to shape product and marketing strategy.
• Experience in Consumer Tech, Consumer Goods, Internet, and other B2C industries is preferred.

Job ID 220

• Develop a comprehensive Product Marketing Strategy from inception, shaping the market presence of our wealth management app.
• Lead the definition and execution of product go-to-market plans, ensuring strategic alignment with company goals.
• Relentlessly strive to unpack customer understanding through audience research, ensuring a deep understanding of user motivations and behaviors.
• Create and execute a playbook for introducing users to new and existing features, utilizing in-app communications, campaigns, and other key communication opportunities to drive retention and engagement.
• Collaborate closely with cross-functional teams, including product, customer services, marketing, and design, to fuel product adoption, develop go-to-market strategies, and drive successful product launches.
• Demonstrate adaptability to meet dynamic business requirements, including but not limited to copywriting, enhancing onboarding conversion rates, devising content strategies, and managing email/push and distribution activities.
• Establish and maintain relationships with key influencers, partners, and media outlets to increase app awareness and credibility