Product Marketing Manager (iGaming)

at  SumSub

Sumsub is the one verification platform to secure the whole user journey. With Sumsub’s customizable KYC, KYB, transaction monitoring and fraud prevention solutions, you can orchestrate your verification process, welcome more customers worldwide, meet compliance requirements, reduce costs and protect your business.
Sumsub has over 2,000 clients across the fintech, crypto, transportation, trading, e-commerce and gaming industries including Binance, Wirex, Avis, Bybit, Huobi, Unlimit, Flutter, Kaizen Gaming, and TransferGo.
We’re looking for a talented Product Marketing Manager experienced in the iGaming industry. You should have entrepreneurial thinking and action, as well as a unique blend of business and technical understanding, to establish Sumsub’s global product positioning and capture the iGaming market.

• Performing consumer research to understand key consumer segments and define opportunities in the iGaming market
• Defining go-to-market strategies for new product launches and streamlining the announcement process
• Developing product positioning, value propositions, and messaging that resonates with our target audience and differentiates our products in the market
• Planning, creating concepts, executing, and analyzing the effectiveness of omnichannel marketing campaigns
• Working on marketing materials: sales presentations, landing pages, and creatives together with the creative team
• Developing and implementing campaigns that drive feature adoption and increase product knowledge among our customers
• Establishing KPIs for all programs, building results forecasts, and tracking performance to ensure projects deliver expected business outcomes
• Become a conduit between Product and the GTM teams (Sales, Customer Success, Marketing), ensuring departments are aligned and working towards the same goals
• Representing Sumsub’s product portfolio for the iGaming sector at industry-related conferences, co-partner events, and other activities