Product Marketing Manager (Law Firms)

at  Everlaw

We are looking for a Product Marketing Manager to define and execute the strategic GTM direction for our law firm audiences. As a Product Marketing Manager, you’ll use your blend of strategic mindset, technology expertise, and product marketing savvy to help us position our products, drive campaigns and influence our product roadmap for our law firm customers. You’ll use your egoless communication and work cross-functionally to define strategies, create compelling content, and position Everlaw as the technology partner to discover truth and promote justice.
At Everlaw, our mission is to promote justice by illuminating truth. Our company culture is open and vibrant and we’re committed to the professional growth of our team members, offering an annual learning and development stipend and regular check-ins with managers regarding career goals. If you’re looking for a place that values passion, integrity, thinking big, and a desire to learn, we’d love to hear from you! Think you’re missing some of the skills and are hesitant to apply? We do not believe in the ‘perfect’ candidate and encourage you to apply if you feel you can bring value to our team.
This is a full-time exempt position based in our Oakland, California office with a hybrid work schedule: in office M/W/Th with the option to work from home Tu/Fr.

PURSUE TRUTH WHILE FINDING YOURS

At Everlaw, we are deeply invested in pursuing the truth, for our clients and for our employees. We know that when you’re empowered to pursue your passions, it is reflected in the work. That’s why we’re committed to the professional growth of all our team members, offering an annual learning and development stipend and regular career check-ins with managers. If you’re looking for a place that values passion, integrity, and a desire to learn, we’d love to hear from you!
About Everlaw
We help law firms, government agencies, and corporations sift through millions of documents of evidence in big lawsuits and investigations to find the proverbial smoking gun (or needle in the haystack - pick your metaphor). It’s a multi-billion dollar space typically dominated by service-oriented vendors, and we’re coming at it with cutting-edge technology and elegant design. It’s working, and we’ve been growing very rapidly: we host hundreds of terabytes of data and work with all 50 state Attorneys General and hundreds of law firms on some of the most high-profile cases litigated today.
Everlaw is an equal opportunity employer. We pride ourselves on having a diverse workforce and we do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. We respect the gender, gender identity and gender expression of our applicants and employees, and we honor requests for pronouns. It is our policy to comply with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity, including the California Equal Pay Act. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

• Develop deep understanding of Everlaw’s law firm audiences and customers through research and engage with users and prospects regularly; build compelling buyer personas to shape all marketing and sales messaging.
• Collaborate cross-functionally with sales, solution architecture, customer success and product to build and evangelize relevant messaging, positioning and go-to-market strategies to drive awareness, pipeline and revenue growth.
• Create effective marketing collateral (e.g. webinars, blogs, whitepapers) and sales enablement assets (e.g pitch decks, cheat sheets, demo scripts) to support go-to-market efforts.
• Act as business partner to and collaborate with the product team to develop business value messaging of technical capabilities of the Everlaw platform with a focus on law firms.
• Develop and execute launch plans for new product features or initiatives, working closely with marketing, product, and sales.
• Coordinate customer and competitive research—both qualitative and quantitative—to better understand our users and competitive landscape, and then turn those results into actionable insights for the segment.
• Drive awareness, consideration and understanding of new capabilities through omni-channel campaigns (both organic and paid), from strategy to execution.
• Partner with the marketing team to support marketing objectives, including showcasing our products at events and via content creation and influencer activations.
• Be an active and contributing member of the marketing team’s creative think tank.