Product Marketing Manager (m/f/d)

at  RELX

About our Business:
LexisNexis, a part of RELX, is a leading global provider of legal, regulatory, and business information. At LexisNexis IPlytics our mission is to provide quick, smart, and trustworthy IP analytics to leverage insights on markets and technology. We are a Berlin based Data Analytics company that develops a SaaS Solution (IPlytics Platform) to predict technology trends and analyze market developments. In an inspiring atmosphere, we offer you the chance to be part of an interdisciplinary and cross-functional team where you can play a key role contributing to the team growth.
About the Role:
As Product Marketing Manager, you will develop and lead Marketing programs for a significant product or category. You will evaluate market research, identify enhancements for products, and develop strategies for product life-cycle, including direction, advertising, and pricing. You will interface with Engineers, Designers, suppliers, and customers to develop product requirements and specifications.

Responsibilities:

• Understand the external market environment by keeping up to date with customer trends, market trends and competitor activity. Research of target markets, including customer behavior, preferences, and trends.
• Working alongside the product team to be the voice of the customer in product enhancements.
• Carry out customer communication and messaging development by developing compelling messaging around customer challenges and solutions, including copy for customer release emails, product websites, feature descriptions, Sales packs and demos.
• Develop material to support messaging from Sale enablement material to thought leadership pieces.
• Support the Product Marketing Lead with global product and feature launch campaigns.
• Support the development and roll-out of GTM materials.
• Help coordinate and project manage GTM initiatives and thought leadership campaigns.
• Engage digital and content teams to ensure messaging resonates digitally and through all content development.
• Work with the Demand generation team to ensure the successful execution of campaigns to generate leads and meetings for the sales team.
• Gathering of customer statements/testimonials and implementation into product marketing material.

Requirements:

• Understanding of SaaS solutions and business intelligence tools.
• Ability to understand complex topics and create engaging content with clear messaging.
• The ability to take on the customer’s perspective, represent the interests of the customer internally and create value-oriented messaging.
• Good project management skills.
• Good skills in all basic Microsoft Office productivity tools (Outlook, Word, Excel, PowerPoint), and other Marketing tools, including Marketing Automation and CRM.
• Quick adaption of unknown or newly implemented MarTech and project management tools.
• A holistic view of programs and initiatives.
• Good organizational skills with the ability to handle and prioritize multiple projects while staying on top of deadlines.
• Team player with a hands-on mentality.
• Creative thinker with the ability to lead and guide the creation of product marketing materials from end to end.
• Comfortable with collating data, analyzing it and finding insights.

What we can offer:

• Open door culture, we progress and learn together and from each other.
• No Top-Down-Only approaches, we value your thoughts and ideas and improve by everyone’s input.
• Urban Sports Membership options.
• A steep learning curve and cross-departmental insight.
• A modern workspace within an international tech community office.
• We promote a healthy work/life balance across the organization, with various flexible and remote working options available to employees.

Working with Us:
LexisNexis IPlytics is proud to be an equal-opportunity employer. We are committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity. Together, we are building a diverse and inclusive workplace.
LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form:
https://forms.office.com/r/eVgFxjLmAK
, or please contact 1-855-833-5120.
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• Understand the external market environment by keeping up to date with customer trends, market trends and competitor activity. Research of target markets, including customer behavior, preferences, and trends.
• Working alongside the product team to be the voice of the customer in product enhancements.
• Carry out customer communication and messaging development by developing compelling messaging around customer challenges and solutions, including copy for customer release emails, product websites, feature descriptions, Sales packs and demos.
• Develop material to support messaging from Sale enablement material to thought leadership pieces.
• Support the Product Marketing Lead with global product and feature launch campaigns.
• Support the development and roll-out of GTM materials.
• Help coordinate and project manage GTM initiatives and thought leadership campaigns.
• Engage digital and content teams to ensure messaging resonates digitally and through all content development.
• Work with the Demand generation team to ensure the successful execution of campaigns to generate leads and meetings for the sales team.
• Gathering of customer statements/testimonials and implementation into product marketing material