Product Marketing Manager

at  Nikkiso Cryogenic Industries

Product Marketing Manager Cryogenic Pumps Germany
Nikkiso Clean Energy & Industrial Gases is a leading provider of cryogenic pumps, heat exchangers, process systems, services, and solutions for the LNG and industrial gases industry. We are a subsidiary of Nikkiso Company Ltd, a leading industrial manufacturer headquartered in Tokyo, Japan, with over $1.5 B in annual revenue, 8000 + employees worldwide, and publicly traded on the Tokyo Stock Exchange.
We are looking for a Product Marketing Manager for Regional Nikkiso Cryogenic Pumps, reporting directly to the VP of Product Management & Innovation of the Cryogenic Pump Functional Unit, and working in alignment with the Nikkiso Pump Factory Product Marketing Managers.
Experience in industrial applications is essential (cryogenic experience is a substantial benefit), especially in selling and promoting cryogenic pumps or machinery across the different applications in the industrial gases and air separation value chain.
The mission will be to manage the Regional Nikkiso Pump product lines, from product development of standard pumps (such as cylinder and storage filling pumps, fuel station pumps, and marine fueling pumps) and aftersales solutions, to marketing, training, and technical & commercial sales support.

EDUCATION

• BS in Mechanical Engineering or Chemical Engineering strongly preferred. BS in Business Administration, Marketing, or related field and strong product knowledge will also be considered.
• Inside sales team Support with technical and commercial issues for custom and standard machinery.

EXPERIENCE

• Strong product management experience
• Strong industrial pump product knowledge.
• Cryogenic pump & market knowledge are a plus.
• Rotating equipment product and sales management experience.
• Exposure to pricing strategy and analysis.
• Able to motivate direct sales with marketing tools and promotional schemes.

KNOWLEDGE, SKILLS AND ABILITIES

• Fluency (written & oral) of English is a must.
• Additional Foreign Language fluency is a plus.
• Excellent communication and presentation skills
• Excellent interpersonal skills.
• Committed team player with drive for success.
• Should have excellent communication skills & creative thinking.
• Person must be willing to work under critical schedules having in mind the final targeted results planned by management.
• Willing to travel as required.

RESPONSIBILITIES

• Develop and manage a Standard range of Nikkiso pumps, by taking a leading role in initiating the product development effort, ensuring that our product range remain the most competitive, efficient, and first choice in the market.
• Manage the product development of all aftersales solutions related to the Nikkiso pump products.
• Seek and receive feedback about our product performance, customer perception, and applications, to ensure that our products are constantly being developed to include innovative features and added benefits to the customer.
• Responsible for the creation of the Product Master Specification of all new product initiatives.
• Accountable for the Orders Received in quantity/$Value/territory, and consolidated profit generation per product line/family.
• Set up and execute the marketing strategy, including the development of tools, presentations, brochures, articles, press releases, etc. related to the product range.
• Assist our global sales and service centers and distributors with all necessary technical and commercial inputs to grow our market share.
• Develop the training material and programs needed to increase the knowledge and competence of our sales personnel.
• Manage the transfer and market pricing between our manufacturing and sales entities, ensuring that our local price strategy is competitive across the different territories.
• Support the Business Line Managers to achieve the functional unit objectives in your market.
• Monitor the business through periodic follow ups, and participate as needed, Official Quarterly Business Review Meetings, with detailed agenda, and relevant minutes of meeting.
• Coordinate with the product company After Market Service Team and the Cryogenic Service Functional Unit, the after sales strategy, ensuring that the product lines, have the lowest life cycle cost and the highest reliability compared to all competitors.
• Recommend, negotiate, and follow up on Global Key Account Agreements with strategic customers.
• Observe and update on our competitors’ products and activities.
• Drive the issue of product localization and multi-branding, of Standard Product lines as required by the market conditions.
• Undertake ad-hoc projects, as required.
• Identify and target attractive new Industry segments and applications.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.