Product Marketing Manager, Platform Solutions

at  TikTok

Responsibilities
TikTok will be prioritizing applicants who have a current right to work in Singapore, and do not require TikTok sponsorship of a visa.
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok’s purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That’s how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
Team Introduction
Pangle is the ad network of TikTok for Business, enabling global app developers and mobile site operators to grow their apps/websites and maximize earnings through exclusive ad demand from TikTok for Business. Pangle offers a growing all-mobile network in over 20 emerging markets, with proven success in Asia Pacific, the Middle East, and Latin America.

Responsibilities

• Strategize platform types of clients, e.g., E-commerce, O2O business, oriented product Solutions’ Go-to-Market (GTM) initiatives regarding product strategies, positioning, and the GTM process; drive product launches and monitor product adoption progress.
• Responsible for key accounts (KA) solution adoption progress, business growth strategy, and tactics development, in charge of the execution process along with internal XFN teams.
• Customize KA-specific GTM strategies and execute programs globally with the assistance of global partner teams, from defining key milestones and timelines to driving XFN alignments and managing key stakeholders along the GTM process.
• Forge a reliable partnership with internal XFN teams, such as sales and the client solutions team, and extend the collaboration with clients directly.
• Conduct regular inbound research to understand customers’ voices and provide insights and guidance to the product team for solution development and iterations.
• Closely monitor product adoption and performance, drive internal discussions, and diagnose business challenges and adoption roadblocks.

Qualifications

Minimum Qualifications

• Bachelor’s degree or above, with minimum 5 years of experience in the social network industry, preferably with experience in mobile internet, e-commerce, and advertising;
• Data-sensitive, with clear, logical thinking; strong learning attitude and ability to work under pressure;
• Solid project management skills, communication skills, team collaboration, and a sense of ownership.
• Excel in English at both oral and written capabilities, and be able to communicate fluently and professionally with proficient English speakers.
• Proactive in nature, capable of self-navigating the ambiguities and presenting solutions and recommendations for the leadership team.
• Comfortable working in a multicultural, ambiguous, and dynamic environment.

Preferred Qualifications

• Capable of working independently with strong self-motivation.
• Team player, think strategically and act tactically.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too

• Strategize platform types of clients, e.g., E-commerce, O2O business, oriented product Solutions’ Go-to-Market (GTM) initiatives regarding product strategies, positioning, and the GTM process; drive product launches and monitor product adoption progress.
• Responsible for key accounts (KA) solution adoption progress, business growth strategy, and tactics development, in charge of the execution process along with internal XFN teams.
• Customize KA-specific GTM strategies and execute programs globally with the assistance of global partner teams, from defining key milestones and timelines to driving XFN alignments and managing key stakeholders along the GTM process.
• Forge a reliable partnership with internal XFN teams, such as sales and the client solutions team, and extend the collaboration with clients directly.
• Conduct regular inbound research to understand customers’ voices and provide insights and guidance to the product team for solution development and iterations.
• Closely monitor product adoption and performance, drive internal discussions, and diagnose business challenges and adoption roadblocks