Product Marketing Manager - The Toro Company

at  The Toro Company

WHO ARE WE?

The Toro Company is a homegrown, Minnesota-based company that has been in business since 1914. We pride ourselves on providing world-class equipment to help maintain the environment that we love, while putting an emphasis on giving back to the communities that surround us. From residential lawns and gardens, to venues such as St Andrews Links and Target Field, we are a company with a global footprint and a passion for helping people beautify whatever landscape they may be in. With 100 years of operation under our belt and an average employee tenure of 15 years, come find out what makes The Toro Company the best place in the Twin Cities to build a career.
As a Product Marketing Manager you will lead Toro’s portable power product platforms for the North American market and drive category expansion opportunities across the Residential Landscape Contractor division. Manage customer-focused product portfolios, built from strategic market intelligence, to achieve and exceed divisional growth, market share, and profitability goals.

• Identify and execute new product launches and business development opportunities in the residential markets for Portable Power products, including ownership of Multi-generational product plans.
• Initiate in-field market and/or customer research activities to measure Toro market share, customer requirements and market needs, and test new product and service concepts.
• Direct retail sales promotional strategy through price models, regional analysis, and competitive marketplace intelligence.
• Collaborate with aftermarket parts personnel to develop holistic parts and accessories growth plans.
• Partner with customer care team to create product and sales training courses for new and current products.
• Spearhead strategic growth in technology shifts including electrification of equipment.
• Establish and maintain relationships with mass channel partners, dealer and territory sales field personnel.
• Develop and execute annual business category plans achieving financial, sales, share, inventory, warranty, and other agreed upon measurement targets.
• Effectively present recommended objectives, strategies, action plans, and business policies to the division management team.
• Track market reaction, acceptance, and effectiveness of marketing programs and policies.
• Partner with brand management to prepare marketing collateral as it relates to promotions, advertising, public relations, and trade shows.
• Other tasks and assignments as requested.

Job Dimensions:

• Complete P&L responsibility and ownership for assigned product categories.
• Lead cross-functional teams for product launch and management efforts.
• Domestic and Canadian focus to include collaboration with international marketing team.
• Broad retailer interaction to include OPE dealer, OPE distributor, mass retailers, and online partners.
• Partnership with other professional product categories for successful product launches and sales channel execution.
• Travel expectation: 10-15% (mostly domestic).