Product Marketing Manager

at  ThoughtExchange

ThoughtExchange is the world’s most trusted AI engagement and experience platform for leaders who drive change and alignment. We support a diverse range of clients from top school districts across North America to Fortune 500 companies and Public Sector innovators. We’re also winners of Quartz’s Best Companies for Remote Workers and Canada’s Top Growing Companies. Join us on our journey to accelerate change for good through inclusive problem-solving!
ThoughtExchange is looking for a Product Marketer who is excited about communicating the value of innovative software and engagement approaches to our current and future customers. If you get excited about market research and competitive intelligence, we want to hear from you!
The Product Marketing Manager will support and execute our products’ go-to-market strategies. This role requires a blend of strategic thinking, creativity, and strong analytical skills, with a significant focus on research and competitive analysis. The ideal candidate will have a deep understanding of our target markets, excellent communication skills, and the ability to work cross-functionally to drive program success.
In this role, you will have the opportunity to impact the go-to-market strategy, support sales enablement, and drive pipeline growth & product adoption by partnering with various teams across the company. Reporting to the Senior Director of Product Marketing, you’ll be responsible for supporting product launches, sales enablement, and leading marketing research and competitive intelligence programs.

• Market Research and Competitive Analysis:
• Conduct in-depth market research to identify customer needs, market trends, and competitive landscape
• Monitor and analyze competitor strategies, product offerings, and market positioning
• Provide actionable insights and recommendations to product management and marketing teams based on research findings
• Develop comprehensive competitive analysis reports to inform strategic decisions and enhance our product offerings
• Stay up-to-date with industry trends and market dynamics to ensure our products remain competitive and relevant
• Go-to-Market Strategy:
• Develop and implement go-to-market strategies for new product launches and feature updates
• Collaborate with product management, sales, and marketing to define product positioning and messaging
• Develop and maintain product marketing materials, including sales decks, one-pagers, product videos, and customer testimonials
• Ensure consistency of messaging across all marketing channels and customer touchpoints
• Sales Enablement:
• Develop and deliver training and sales enablement tools to support the sales team
• Create and manage a library of sales collateral, presentations, and other resources
• Assist sales teams in customer engagements by providing expertise and support as needed, particularly as it relates to the competitive landscape and differentiation
• Demand Generation:
• Partner with the marketing team to develop and execute campaigns that drive product awareness and lead generation
• Track and analyze campaign performance to optimize results and drive continuous improvement
• Develop customer testimonials, success stories, and case studies to support demand-generation efforts