Product Marketing Manager (UK & USA Remote - Must reside in UK or USA)

at  Turnitin LLC

Company Description
When you join Turnitin, you’ll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft, Ouriginal and ProctorExam.
Turnitin has offices in Australia, India, Indonesia, Germany, Japan, Korea, Mexico, the Netherlands, the Philippines, Sweden, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let’s make change together.
Job Description
The Product Marketing team at Turnitin is curious, customer-centric, data-driven, and collaborative. We’re responsible for the global go-to-market strategy for Turnitin’s portfolio of academic integrity and assessment solutions. The team collaborates cross-functionally with product management, corporate marketing, demand marketing, and global sales to develop positioning and messaging, content assets, campaigns, and sales tools in support of product revenue and user engagement goals. The team is also responsible for competitive analysis and positioning.

THE ROLE

The Product Marketing Manager will support Turnitin’s AI writing detection solution and our academic integrity product for professionals, iThenticate, used by publishers and researchers globally. Both are key growth products for the company. Reporting to the Senior Product Marketing Manager, the role involves creating go-to-market launch plans, capturing customer feedback, supporting demand campaigns and regional growth strategies, and enabling sales to upsell and cross-sell into Turnitin’s well-established, global base of academic institutions. You’ll collaborate across teams and regions in a dynamic environment with others who have a passion for learning and education, contributing to corporate and product team goals. This role also involves some operational duties to facilitate product marketing initiatives that span the Turnitin portfolio.

RESPONSIBILITIES

• Lead content and communication development to support feature launches.
• Educate sales and other departments on current product messaging.
• Manage product marketing go-to-market launch programs.
• Partner with Global Marketing to ensure a cohesive product launch process, and to localize Turnitin value propositions and selling assets for regional markets.
• Work closely with Product Management to position and launch new features aligned with market dynamics and customer needs.
• Design and deliver training & resources that empower Turnitin’s global Sales team to speak to how the new feature solves customer problems.
• Serve as an advocate for our customers’ needs and partner with Product Management to ensure that solutions effectively deliver value.
• Collaborate with the Digital Marketing and Customer Success teams to communicate key product upsell and update messages to Turnitin’s customers.
• Coordinate across the product marketing team to deliver impactful sales enablement webinars and our internal product update newsletter.
  Qualifications