Product Marketing Manager

at  Valona

Toronto, ON, Canada -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate23 Aug, 2024Not Specified25 May, 20243 year(s) or aboveGood communication skillsNoNo
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Description:

At Valona, our vision is to make every business decision insight driven.
As the Global Leader in Competitive & Market Intelligence Solutions, we empower teams to unearth strategic insights and anticipate risks with our genAI driven SaaS solution and research services.
We are looking for a forward-thinking Product Marketing Manager to help take our global product and marketing teams to the next level. You will report directly to the CMO and work closely with our CPO and the product team and play an instrumental role in shaping our B2B SaaS business strategy.
Your Key Responsibilities:

As the driver of product marketing strategy for our AI-driven intelligence solution, you’ll package the value proposition of our solution effectively for our ICP and establish the Valona product marketing function independently.

  • Handle and enhance product marketing activities
  • Develop product and feature positioning strategies that differentiate our Valona in competitive landscape
  • Lead, execute and measure influential product launches
  • Oversee both internal and external product communications
  • Create engaging marketing collateral and packaging
  • Implement user training and promote community engagement
  • Analyze user data for insight-driven marketing strategies
  • Deepen your knowledge of our product’s value proposition and functionality
  • Identify our customers’ challenges and translate them into solution narratives
  • Collaborate closely with our product and marketing teams to attain common goals
  • Maintain marketing consistency with compelling assets that highlight product benefits

Responsibilities:

  • Understand our solution’s value proposition and functionalities
  • Transform customer challenges into engaging marketing messages
  • Collaborate with product and marketing teams
  • Curate clear messaging and visuals in marketing collateral
    We are seeking an individual with considerable experience in a similar position. Familiarity with SaaS product management, cutting-edge marketing tactics, and experience working with global B2B SaaS software are crucial.
    We are a small yet focused team fostering a positive, collaborative environment. We value adaptability and seek a versatile marketer willing to grow, embrace varied roles, and handle assorted responsibilities.


REQUIREMENT SUMMARY

Min:3.0Max:8.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Marketing

Graduate

Proficient

1

Toronto, ON, Canada