Product Marketing Manager

at  VisionTech Pte Ltd

PRODUCT MANAGEMENT:

• Market Competitor Search and Study:
• Conduct research on market competitors.
• Update the competitor comparison list with any new findings, highlighting strengths, weaknesses, opportunities, and threats.
• Review Product Roadmap:
• Based on feedback from sales, tech or other teams, review the product roadmap.
• Adjust timelines, features, and priorities to ensure the product development is on track and aligns with market demands.
• Review Product Development Status with Tech Team:
• Have regular check-ins with the technology team to monitor the progress of product development.
• Address any blockers or challenges that may impact the delivery timeline.
• Explore Tools for Product Rollout:
• Research and evaluate new tools and technologies that could facilitate the product rollout process.
• Assess their potential impact on improving product functionality, user experience, or operational efficiency.
• Review Product Demos:
• Coordinate with the sales and tech teams to review product demos, ensuring they accurately represent the product’s features and capabilities.
• Identify any issues or discrepancies in the demo and work with the relevant teams to resolve them promptly to maintain the integrity of the sales process.

EDUCATION:

Bachelor’s Degree: Most product marketing manager positions require at least a bachelor’s degree, often in fields such as marketing, business administration, communications, or related fields.

EXPERIENCE:

Marketing Experience: Prior experience in marketing is essential for a product marketing manager role. This could include roles such as marketing coordinator, marketing specialist, or even general marketing roles where you gained experience with product promotion, market analysis, and customer engagement.
Product Management Experience: Experience in product management or related roles is highly valuable. Understanding product lifecycle, market research, competitive analysis, and product positioning are crucial aspects of product marketing.
Industry Knowledge: Familiarity with the industry in which you’ll be working is often preferred. Experience within the specific industry gives you insight into market trends, customer preferences, and competitive landscape, which are all valuable for effective product marketing.
Leadership and Team Management: As a product marketing manager, you’ll likely be leading cross-functional teams, so experience in leadership or team management roles is beneficial.
Personality: sense of ownership, responsibility, logical thinking, and effective planning, being proactive, details-oriented, and as a team player, also being firm and persuasive, and being honest. Good email writing skills, as well as good interpersonal communication and negotiation skills, including public speaking.
Language: Proficient in English (oral and written)
IT Literacy: Microsoft office suite, Google functionalities, Adobe Photoshop, various other designing tools and online team collaboration tools

Please refer the Job description for details