Product Marketing – marketing assets

at  ENKL Frilansservice

Job Responsibilities

• Work closely with the Experience Marketing Managers for FPP / FPS and cross-functional stakeholders on selected projects and activities that drive our experience and messaging development, through consumer insights, competitor benchmarking, market assessments, and other analysis.
• Support the Experience Marketing Managers in managing elements of large-scale projects.
• Work together with Experience Marketing Manager/s to secure launch excellence towards target audiences.
• Project manage the Commercial Launch process for selected projects, with the support of Marketing operations, ensuring that high quality assets toolkits are available for markets on-time and in full.
• Support the creation of brief for marketing materials development.
• Collaborate with Marketing Operations team and content team to manage content development.
• Ensure local execution aligns to the Electrolux brand guidelines and that countries are utilizing content that is provided in an effective way.
• Represent the BA Marketing team in discussions relating to new product development.
• Work closely with the local market teams to ensure content is being developed to support local requirements.
• Together with the Experience Marketing Managers, share best practices, identifying opportunities to drive synergy and scale across the BA EA

Competences needed in the role

• Passionate – about the consumer and in delivering simply outstanding experiences.
• Agile – With a number of projects running simultaneously, flexibility and agility are essential.
• Collaborative – You build trust, good working relationships and communicate effectively with colleagues and across functions.
• Organised – You set the pace and the priorities, and then you bring a methodical approach to meeting your goals.
• Energetic – Your enthusiasm is infectious and inspires and engages your colleagues and collaborators to achieve, deliver, and be accountable for their work.
• Fast learner – with the ability to adapt quickly in unfamiliar situations.
• Data driven – with strong analytical skills that form the basis of your decision making