Product Marketing Specialist

at  DFDS Denmark

Are you a seasoned Product Marketing Specialist with a passion for transforming the perception of Transport and Logistics? Do you thrive in crafting compelling narratives that resonate with audiences and drive business success? If so, we invite you to be a key player in our innovative and dynamic team at DFDS.
Be part of the movement - and play your part.
About the role
The Product Marketing specialist will be part of the brand and product marketing team and will work to connect our Shipping and Logistics offerings to our customers. The team is dedicated to understanding both the inside of DFDS but even more so the customers we serve and how we best connect with them. As such the person we are looking for will be engaging customers to understand how we best communicate.

What kind of exciting challenges can you expect to meet in this role?:

• Messaging Mastery: Craft impactful messaging and positioning materials that empower our Marketing and Sales teams to create compelling assets and successfully close deals.
• Strategic Launch Planning: Design and execute strategic product launch marketing plans, collaborating closely with fellow members of the Marketing team to ensure seamless execution.
• Brand Shaping Collaboration: Work closely with agencies and internal departments to shape the identity of our B2B categories and products, ensuring a compelling and coherent narrative.
• Content Innovation: Foster and support the creation of creative content, including podcasts, videos, visuals, and other media to enhance the story of our products.
• Ownership of Success Metrics: Define and own Key Performance Indicators (KPIs) that directly impact the growth and success of our company.
• Stakeholder Collaboration: Build and maintain positive relationships with internal and external stakeholders, ensuring successful collaboration and alignment.

About you

We believe you have the following experience and skills:

• Proven Track Record: You can demonstrate a successful track record of leading product marketing initiatives, showcasing your ability to drive results.
• Experience: You bring 5-7 years of relevant work experience to the table, with a deep understanding of the industry dynamics.
• Storytelling Passion: You exhibit a passion for storytelling, eager to reshape the narrative around Transport and Logistics in a modern and engaging way.
• Innovative Mindset: You embrace the challenge of transforming industry perceptions, bringing a fresh, modern, and contemporary perspective to our marketing strategies.
• Collaborative Communicator: You excel in building positive relationships and collaborations both internally and externally.

We believe the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.

What kind of exciting challenges can you expect to meet in this role?:

• Messaging Mastery: Craft impactful messaging and positioning materials that empower our Marketing and Sales teams to create compelling assets and successfully close deals.
• Strategic Launch Planning: Design and execute strategic product launch marketing plans, collaborating closely with fellow members of the Marketing team to ensure seamless execution.
• Brand Shaping Collaboration: Work closely with agencies and internal departments to shape the identity of our B2B categories and products, ensuring a compelling and coherent narrative.
• Content Innovation: Foster and support the creation of creative content, including podcasts, videos, visuals, and other media to enhance the story of our products.
• Ownership of Success Metrics: Define and own Key Performance Indicators (KPIs) that directly impact the growth and success of our company.
• Stakeholder Collaboration: Build and maintain positive relationships with internal and external stakeholders, ensuring successful collaboration and alignment

While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.

• Innovative Environment: Be part of a company that embraces innovation and is dedicated to transforming the Transport and Logistics landscape.
• Impactful Contribution: Your role will directly contribute to reshaping the narrative of our industry and driving the success of our business.
• Collaborative Team: Join a dynamic team of professionals who are passionate about making a difference and pushing boundaries