Product Marketing Specialist (K-12 Education)

at  myBlueprint

Join us on our mission to engage every student in their journey from education to career.

OUR HIRING PROCESS

Every new hire will have a huge impact on our organization, so we take both the hiring process and the candidate experience seriously - we know that an interview goes both ways! We will keep an open line of communication throughout the process and ensure there is time at the end of all interviews for candidates to ask any questions.

Our hiring process will generally follow this format:

• An introductory phone interview with our People team to discuss the opportunity in more detail; we’ll learn more about you and you’ll learn more about us.
• A virtual interview with the Hiring Manager and other team members to go over your background, the position, and the organization in more detail; we’ll dive deeper into the job-specific and technical components of the role, as well as behavioural aspects.
• A short take-home project for you to complete on your own time; this will give you a better understanding of the work we do as it will be reflective of the role you’re applying for.
• A final in-person or virtual interview for you to meet additional team members; you’ll get to meet with cross-functional stakeholders and gain a holistic view of what life at myBlueprint will look like.
• We extend an offer and you join our team! Offers will be contingent upon successful reference checks and background checks.

At myBlueprint, we are committed to building and fostering a workplace where our employees feel included, valued, and heard. We aim to have a barrier-free recruitment and selection process and will work with applicants requesting accommodation at any stage. We embrace the diverse perspectives and experiences from all backgrounds and encourage interested candidates to apply, regardless of race, gender, age, sexual orientation, marital status, citizenship, disability, national origin, or any other protected status. If your experience does not 100% match the job description, or if you are unsure about whether or not you qualify, we still encourage you to apply - there are many pathways to a successful career, and we would like to hear about yours!

• Support go-to-market strategies for new features, crafting clear, differentiating messaging that highlights benefits for prospects and customers
• Analyze market trends, and gather competitive intel and customer feedback to inform product development, messaging, and market positioning
• Create region-specific assets and messaging to effectively address and engage with local market needs
• Train customer-facing teams to effectively communicate our product’s unique value, handle objections, and stand out against competitors
• Create bottom-of-funnel resources and sales enablement resources like battle cards, pitch decks, and one-pagers to enhance team knowledge and drive prospect engagement
• Collaborate cross-functionally on go-to-market and launch strategy, planning, and execution
• Strategize and support customer marketing initiatives to help delight, retain, and up-sell existing customers
• Execute customer email-based marketing tactics including planning, creation, testing, and evaluation of email campaigns
• Create, maintain, and optimize automated user journies to support product adoption and ensure customers receive a personalized, relevant experience
• Collaborate with designers to develop ways to improve the website that will make it easier for customers and prospects to find the information they are looking for quickly and easily
• Leverage Google Analytics and reporting tools to identify new opportunities for growth and engagement