Product Marketing Specialist

at  SP Global

BASIC REQUIRED QUALIFICATIONS:

3+ years of professional experience in digital marketing, experience with Financial Services preferred.
Experience with social media and analytics platforms including but not limited to Adobe Analytics, Hootsuite, LinkedIn Account Manager, Tableau, Sharepoint, etc.
Must be able to demonstrate commercial results and actionable outcomes.
Bachelor’s degree (Marketing, Communications, Business or related field preferred).
Demonstrate interpersonal, written and verbal communication skills with a track record of driving measurable and significant results.
Must demonstrate strong organizational skills.

ADDITIONAL PREFERRED QUALIFICATIONS:

Experience with managing marketing campaigns and activations across digital marketing landscape including but not limited to programmatic, search, social media and display advertising.
Foundational understanding of the principals of the primary uses of indices, and index-based products by portfolio managers, financial analysis, institutional-quality asset owners and product issuers preferred.
Comprehension of the basic pillars of investment management /asset allocation and the goals of financial market participants, including institutional investors, financial advisors, etc.
Must exhibit ability to prioritize many conflicting business needs and act accordingly in a timely manner.
Must exhibit exploratory, forward thinking, solution-solving style and ability to rationalize available opportunities for the S&P DJI opportunity set.
advantageous
About S&P Global Dow Jones Indic e s
At S&P Dow Jones Indices, we provide iconic and innovative index solutions backed by unparalleled expertise across the asset-class spectrum. By bringing transparency to the global capital markets, we empower investors everywhere to make decisions with conviction. We’re the largest global resource for index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500 ® and the Dow Jones Industrial Average ® . More assets are invested in products based upon our indices than any other index provider in the world. With over USD 7.4 trillion in passively managed assets linked to our indices and over USD 11.3 trillion benchmarked to our indices, our solutions are widely considered indispensable in tracking market performance, evaluating portfolios and developing investment strategies.
S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world’s leading organizations navigate the economic landscape so they can plan for tomorrow, today. For more information, visit www.spglobal.com/spdji .
What’s In It For You?

OUR PEOPLE:

We’re more than 35,000 strong worldwide—so we’re able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

RESPONSIBILITIES AND IMPACT:

This role will help promote the S&P DJI brand as the world’s leading, independent, index solutions provider. This role has responsibility for the public outcomes of S&P DJI’s marketing in a business that is the largest global resource for essential index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500® and the Dow Jones Industrial Average®. The individual will be responsible for helping to drive marketing and commercial outcomes across all digital promotion activations.
You will work closely with all parts of the S&P DJI organization and regularly collaborate with Commercial Data & Analytics (CDA), Client Experience Team (CXT) and Inside Sales. You will be an ambassador for S&P DJI and cultivate a high-performance culture of client-centrism, disciplined execution, collaboration, innovation, and integrity.
As part of the Product Marketing team, you will be responsible for helping to drive market share, revenue and leads, connecting Marketing activities to specific commercial outcomes, focusing on:
Paid Media. This role’s primary focus is supporting the global paid media program by leveraging techniques across the digital mix (display, sponsored content, paid search/SEM and social media advertising). Ensure that all top, mid and bottom funnel activations are employed and optimized across priority product lines and data sales initiatives to support revenue targets, drive MQLs and demonstrate Marketing Influenced Revenue (MIR).
Third-Party Syndication & Lead Generation. Responsible for facilitating day-to-day execution across a multitude of content delivery techniques including, but not limited to, third-party distribution (500+) and social media outreach to drive leads and promote downstream awareness of S&P DJI’s underlying index-linked products and data.
KPI/Reporting Oversight & Delivery. Oversight of KPIs in a transparent and informative manner for internal and external stakeholders and unifying reports allowing for near real-time optimization and data analysis. The role owns direct responsibility for consolidating, synthesizing and reporting metrics across the digital program and partnering directly with relevant stakeholders to ensure processes are optimized to report commercial outcomes. Manage all necessary back-end systems and campaign tracking in order to effectively deliver management-ready interactive dashboards and provide real-time access to aggregate KPIs by region, theme, partner and audience.

OUR PURPOSE:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.