Professional Marketing Communications Manager, APAC

at  AlignTech

JOIN A TEAM THAT IS CHANGING MILLIONS OF LIVES.

Transforming smiles, changing lives.
At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible.
Ready to join us?

IN THIS ROLE, YOU WILL…

Lead Generation

• Build and manage acquisition campaigns across various channels including social, retargeting, SEM, and display to drive revenue and increase ROI.
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Identify marketing performance issues and undertake root cause analysis with the help of analytics tools such as Google Analytics.
• Communicate complex analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
• Collaborate with creative and marketing teams to test strategies and innovations.
• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Community Building and Engagement

• Be the community marketing strategist to lead and develop the professional (B2B) influencer marketing strategy.
• Design an influencer program that enrols, engages and enables KOLs to collaborate on social media outreach.
• Collaborate with KOLs to develop engaging and relevant content for both owned and earned channels, be it website, social media, or other marketing campaigns.

IN THIS ROLE, YOU’LL NEED …

• Minimum 5 years’ experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
• Minimum 5 years’ experience in social media platforms and influencer marketing, social media planning and community engagement.
• Strong understanding of digital and social media landscapes, including regional channel management, community engagement, governance, crisis communications, performance marketing, and measurement.
• In-platform execution experience setting up campaigns in Meta ads manager, Google Ads, and Google AdWords.
• Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
• Exceptional analytical and critical thinking skills to identify opportunities within complex data and where these can be operationalized.
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
• Experience in influencer management, preferably B2B.
• Innovative and creative – continually looking to demonstrate and drive improvement to improve commercial outcomes.
• Self-driven & results oriented.
• Excellent written and verbal communication skills.
• Strong project management skills.
• Bachelor’s degree in Marketing or relevant field.
  Sound like a good fit?
  Great! Click the “Apply” link to let us know you are interested. Not the right fit? Don’t worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.