Programmatic Director

at  Adnami

Adnami is a Danish-born fast-paced scale-up within the Ad-tech industry. We launched in 2019 and today we are a trusted go-to solution for both media agencies, blue-chip advertisers and publishers when they run digital high impact campaigns all over Europe and beyond.
Adnami is growing rapidly, which means that we are looking for an Programmatic Director to join our lovely and well-established team in Copenhagen. If you are driven, tech-savvy, entrepreneurial and interested in a role in a well-funded Scandinavian AdTech scale-up – keep reading

ABOUT THE ROLE:

We are seeking a talented Programmatic Director to join our team in Copenhagen. As a pivotal member, you will play a crucial role over the programmatic setup and ad technology. You will drive the success of digital advertising campaigns through strategic planning, execution, and optimization. This role requires a blend of analytical expertise, creative thinking, and collaboration to ensure impactful and data-driven programmatic initiatives.

RESPONSIBILITIES:

• The Programmatic Director is accountable for selecting ad tech solutions for Adnami to achieve objectives, including managing ad exchange partnerships such as TTD, Xandr, Google, or Adform.
• As a specialist within Adnami, the Programmatic Director supports programmatic requests across all teams, advising customers in ad exchange setup.
• Close collaboration with the Supply Director and the Director of Customer Success and Campaigns is essential.
• Ultimate responsibility for ensuring that the campaign delivery team can efficiently deliver managed and curated programmatic campaigns through the programmatic tool chain. This means ensuring and maintaining a programmatic ad delivery tool chain in place, which supports the commercial needs of Adnami and the demands from Adnami’s customers.
• Proactively deliver technical support and programmatic troubleshooting during campaign delivery.
• Support the global director of programmatic supply and local publisher teams in connecting to relevant supply.
• Facilitate bi-weekly sessions on programmatic topics for all commercial employees in Adnami to lift the general understanding of programmatic activation among Adnami’s commercial teams.
• Play a central role in the onboarding of new clients and increasing customer usage of Adnami’s core product, ensuring they are receiving competent advise on how to setup a programmatic operation to effectively sell and deliver many Adnami campaigns.
• Build up and maintain close professional relationships with key stakeholders within Adnami’s customers and partners with the aim of identifying growth opportunities for the business.
• Identify and pursue opportunities to grow Adnami’s programmatic revenue line by activating non-core offerings to clients such as online video, standard display, and other potentials.
• Participate in industry conferences (e.g. Dmexco), tech summits (e.g. Google, Xandr etc.) to stay updated and contribute to Adnami’s leadership in programmatic solutions.
• Optimize workflows for activation types and explore automation potential in the programmatic activation process.
• Responsible for visualizing revenues related to programmatic activation.