Programmatic Strategist Senior

at  GroupM Nexus

PROGRAMMATIC STRATEGIST SENIOR

The Automated Trading Strategist is responsible for the strategy and successful execution of advertiser campaigns. The Trading Strategist´s intimacy with the programmatic execution allow them to speak and apply comprehensively to internal clients about optimization, insights and the overall programmatic landscape.

QUALIFICATIONS:

• Bachelor’s Degree with minimum of +1.5 years of relevant industry experience
• In-depth knowledge of DSP capabilities, programmatic execution, verification partners, and data partnerships Thorough knowledge of audience data that can be applied to media buying and audience targeting strategy
• Familiarity with advanced optimization strategies to deliver against performance KPIs and budget growth
• The ability to juggle multiple timelines, priorities, and relationships.
• An innate curiosity about how to apply technology, a desire to be an indispensable ally for the local market, and an unquenchable thirst to learn and apply that which you know.

• As day-to-day relationship manager, coordinates with client service team to identify client needs, understand campaign criteria, provide recommendations, and communicate campaign performance.
• Executes all aspects of campaign delivery, including performance vs. KPIs, weekly/monthly/campaign pacing, optimizations and profitability.
• Advises of key programmatic trends, client insights, campaign next steps, and growth opportunities.
• Manages campaign setup and execution across different platforms including trading (DSPs).
• Collaborates with Programmatic Specialists, Client Service and Ads Operations teams to ensure fiscal accountability, to secure performance and audience insights, and ensure smooth campaign execution.
• Serve as DSP Pixel creators and ensure firing once placed.
• Uploading and check creative tags upon receiving them.