Regional Client Engagement Marketing Manager

at  Grant Thornton

WHO WE ARE

You know those big cities that still feel like small towns? Where everyone’s friendly and helps each other out? That’s like Grant Thornton. Except here we’re all professionals and there isn’t a mayor or a general store. What we’re trying to say is that we’re a large and growing professional services firm that still feels like a community. We employ over 3000 people across Canada, and we truly care about our colleagues, our clients and the communities where we work and live. That’s what’s most important to us. We’re building a thriving organization that’s purpose driven and still want to remember what your favourite milkshake flavour is.

REQUIREMENTS

• Exceptional business acumen and the ability to think both strategically and tactically. These attributes should be learned through experience and supported by a relevant undergraduate degree
• Minimum of 5 years of business development experience, with demonstrated track record in client relationship management and driving new revenue-growth opportunities
• Experience working in a professional services or public practice environment considered an asset

ABOUT THE ROLE

The Regional Client Engagement Marketing Manager will report directly to the Senior Manager of Marketing and Communications, Atlantic Region With the support of a team, you will oversee the client experience program, help identify business development opportunities, drive business development initiatives, provide insight and guidance to senior stakeholders, and provide coaching and guidance to junior marketing team members.
The Regional Client Engagement Marketing Manager will support business development, marketing, and client engagement activities in alignment with Grant Thornton’s strategic goals. As an integral part of the team, you will collaborate closely with Partners and Principals across Assurance, Taxation and Advisory services to initiate and drive new revenue-growth opportunities for the Firm. You will strengthen and develop client relationships (internal/external), to improve client satisfaction, drive organic growth, and help maximize revenue and increase profitability.

AS A REGIONAL CLIENT ENGAGEMENT MARKETING MANAGER YOUR RESPONSIBILITIES WILL INCLUDE:

• Act as a marketing lead for partner business development strategy and enablement within the Atlantic region
• Develop and execute middle to bottom-of-funnel marketing and client engagement campaigns designed to nurture and move leads from consideration to close
• Work with business unit leadership to research and identify strategic targets (prospects, clients and referral partners) and build account-based marketing plans
• Collaborate with the marketing team, proposal team and other business development professionals across the firm to leverage ideas, content and strategies for the Atlantic region
• Act as a brand ambassador. Collaborate with the national marketing and communications team, Regional Senior Marketing Manager and Regional Marketing Managers to ensure brand integrity and consistency across all external and internal marketing collateral
• Strategize and plan tailored events focused on business development with strategic targets
• Report on leads generated through campaigns to stakeholders
• Create and foster strong working relationships with stakeholders across all levels in the Atlantic business units
• Identify and share win stories and successes through internal and external story-telling in collaboration with the marketing team
• Some travel may be required (when appropriate)