Regional Marketing Manager Gloves APAC

at  Mlnlycke

ARE YOU PASSIONATE ABOUT MAKING LIFE BETTER FOR PATIENTS WORLDWIDE?

If the answer is yes, you think just like us. We are a world-leading medical solutions company, designing and supplying medical solutions to enhance performance in healthcare – from the hospital to the home. We are looking for people who want to improve outcomes for healthcare professionals and their patients.
We are recruiting for an experienced Regional Marketing Manager APAC (Gloves) based in Singapore/Australia. This role is responsible in developing and implementing the marketing strategy in line with strategic vision and BA strategy of the Gloves BA to drive sustainable & profitable growth in APAC. This role is also responsible to develop and implement sales and marketing concepts for designated products, therapies and services in line with agreed sales and cost budgets. This role is also responsible for advising and supporting members of the broader marketing organisation in key APAC markets to secure the development and implementation of specific marketing tactics and tools.

KEY ACCOUNTABILITIES:

• Develop and implement short and long-term Marketing plans for specified products in order to achieve sales and profit budgets and drive growth.
• In cooperation with Gloves business leaders, develop the marketing knowledge and skill of the local Product Managers, where applicable.
• Collaborate & align with the Global Marketing team to ensure that the Global strategy is translated into regional and local product plans, customer needs and marketing opportunities, to ensure local requirements are understood and incorporated into marketing strategy, including regulatory and reimbursement issues.
• Digitalise the APAC Gloves Market with standardised procedures adaptable to all markets.
• Select the optimum product assortment and secure that the full range of products is managed by the sales force and/or distributors in order to increase customer satisfaction and maximise product profitability.
• Monitor performance of designated products against plan and initiate changes to the plan / strategy to ensure targets are met.
• Develop and implement marketing concepts in order to enhance the promotion of products and to achieve product objectives, including clinical plan and product education.
• Develop and secure product competence within the sales organisation so that the sales force can sell the features and benefits of the full range.
• Coordinate new product launches in order to achieve agreed sales and profit objectives.
• Monitor short and long-term trends regarding the use of designated products to give input to local markets and concerned divisional functions.
• Coordinate communication for designated products / therapies/ markets with customers / salesforce / Customer Service Centre / partners, to ensure customer satisfaction and salesforce motivation.
• Secure a good communication with local commercial teams
• Analyse competitor information and tender results as an input to develop counter argumentations and tactics

EDUCATION:

• University Degree in a clinical, medical or science discipline; Diploma or Master’s degree in marketing or business administration

EXPERIENCE:

• Minimum 15 years of sales and marketing experience of which the last 3 gained in a multi-country setting of a major medical device company within a matrix environment.
• At least 3 years of medical consumable market experience with surgical and/or nursing segment (s)
• Substantial People Leadership experience in Sales and Marketing

Please refer the Job description for details