Regional Trade Marketing Manager (Cosmetics)

at  Time Personnel

JOB OVERVIEW

• Date Posted: Posted 3 days ago
• Location: Cape Town, Western Cape
• Job Title: Regional Trade Marketing Manager (Cosmetics)
• Education Level: Bachelors Degree
• Job Level: Management
• Minimum Experience: 5- 7 Years

REQUIREMENTS:

• Matric, Marketing degree or similar
• 5 years’ experience in sales, marketing, trade marketing, business development (FMCG), skincare, cosmetics – must be a global brand
• Ability to travel locally and internationally
• Solid knowledge in financial & administrative processes
• Deadline drive, problem solving with a strong level of energy, enthusiasm, entrepreneurship, and autonomy
• Management, leadership, analytical & effective planning skills
• Relationship building with excellent communication and interpersonal skills in English, a team player
• International exposure and multicultural background are a strong plus

• Lead & coordinate Trade Marketing activities for Africa and Middle East markets across on & off trade channels to maximise brand image, sales & profitability.
• Provide teams in the field (Distribution partners) a structured set of tools & clear executional guidelines to implement activations with a 360 approach.
• Management of all Advertising & promotion budget
• Develop tools to measure efficiency of trade activations & ROI to ensure alignment between sales/commercial objectives & marketing strategy.
• Drive & educate all markets on requirements of merchandising, visibility, POSM and tailored made
• Develop & manage agencies to ensure best in class execution & maximise ROI on spend.
• Take on the role as central touch point/bridge between specific markets, region & global stakeholders to coordinate & drive/manage various business objectives.
• Support markets by managing & coordinating creative brand design requests in conjunction with the production and final implementation in outlets.
• Utilise data to analyse specific market environments & draw insights from customer and consumer trends as well as keep finger on the pulse of competitor activity.
• Analyse distribution & market outlet universe to quantify opportunities and ensure we covering adequate availability.
• Understand pricing in markets that relate to the competitive set, draw insights and provide support/direction in the in market distribution partners.