Research & Insights Manager, North America

at  TikTok

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok’s purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That’s how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
We are looking for a full-time Research & Insights Manager reporting to our Marketing Science department. This role will partner primarily with our Global Business Solutions marketing and sales teams to empower them with scientifically backed data at scale to educate clients through thought leadership, and elevate TikTok within the industry.

What you will do

• Lead a team of research & insights partners conducting research projects that touch consumer or creative insights where your ability to bring in unique ways to build research hypotheses will empower the quality of your work
• Represent the company at industry events, webinars, in front of C-suite
• Work closely with cross-functional partners (business marketing, creative, ad product, sales, industry relations, partnerships, measurement) to address knowledge gaps in our understanding of TikTok users and their behavior

Qualifications

Minimum Qualifications

• Bachelors degree in relevant field (e.g., market research, psychology, data science) or equivalent workplace experience with a focus on quantitative methods; graduate degree’s in a science, mathematics, operations, business, digital marketing, behavioral psychology, or survey-based research methods
• A track record of 5 years implementing and managing insights programs for complex organizations and managing a team
• Experience with advertising research suppliers in the US/Canada and conducting research globally and going above and beyond to show how research drives behavior change inside an organization
• Proficiency quantitative methods that include statistical concepts and survey design is a must, as well as with individual and group based qualitative methods
• Exceptional time and goal-oriented task management skills as well as impactful thought leadership with a strong perspective

Preferred Qualifications

• Familiarity with industry research on digital platforms, media, tech and research providers
• Experience working in the realm of advertising creative and creators
• Interest in working in a fast paced environment with global talent
• Intellectual curiosity with the latest research and operational methods needed for this role
• Exceptional budget requisition and management, in addition to experience in reviewing research contracts
• Experience with SQL, HIVE, R and other statistical packages

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
Job Information
The base salary range for this position in the selected city is $110000 - $165000 annually.
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Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
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Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
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We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
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Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
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We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice

• Lead a team of research & insights partners conducting research projects that touch consumer or creative insights where your ability to bring in unique ways to build research hypotheses will empower the quality of your work
• Represent the company at industry events, webinars, in front of C-suite
• Work closely with cross-functional partners (business marketing, creative, ad product, sales, industry relations, partnerships, measurement) to address knowledge gaps in our understanding of TikTok users and their behavio