Reserve Sales Executive - Rome

at  Diageo

Job Description :
About us
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.
About the role
Are you our new Reserve Account Executive for Rome?
Are you passionate about nightlife and the cocktail bar world and luxury?
We are looking for you!
As Reserve Account Executive of Rome in the highly influential top-end On-Trade which is the heartland of the premium spirits world, you will play a crucial role in building the status, equity and rate of sale of our brands through delivery of brand objectives.
In this role, you’ll be responsible for:

Identification and segmentation of outlet universe:

• Identify all outlets falling in the description above within the assigned territory
• Assign outlets to relevant outlet category based on segmentation guidelines and record them through the CRM tool
• Visit outlets in the assigned territory based on call frequency established for the relevant outlet category

Driving distribution of Diageo brands:

• Identify partnership opportunities with outlets in the assigned territory
• Working closely with the Account Manager and the distributor’ sales team, identify distribution, pouting and activation opportunities in the territory
• Negotiate pouring, distribution e activation agreements based on company guidelines

Implementation of Executional standards:

• Priority sales drivers (QDV3P) for relevant outlet category are driven in line with minimum executional standards as defined by customer marketing.
• Promotional Activities for our brands are implemented detailed, in line with Diageo Europe activity calendar. Ad hoc incremental opportunities are identified
• In-outlet performance and execution levels are accurately supervised and measured in CRM system
• In case of non-compliance, identify and drive corrective actions.

Partnership:

• Working in coordination with the Account Manager of the territory in order to identify partnership opportunities with outlets served by wholesalers relevant for the RTC in the territory.
• Reporting line is to the Head of Reserve of Italy

Portfolio: Core, Reserve, Innovation, Packaged beer
Customers: Cocktail bars, night clubs, Hotel, restaurants, wineshops identified as Trend leading account and pacemakers

About you

• Will to win; you get up every day with the strive to beat your predefined targets.
• Passionate about what you do, love the night trade
• Commercial relationships; You need to be able to optimally influence Diageo customers to achieve win-win outcomes building long turn mutual profitable relationship.
• Executional attitude; deliver vs predefined targets and pursue additional opportunities.
• Flexible communication style; Based on the type of buyer you need to be able to adapt to a most effective style.
• Quick learner; In order to promote the broad portfolio of products in the most effective way, you need to be able to absorb skills and knowledge quickly
• Willingness to work evenings and nights on a regular basis.
• 2-3 years of Sales Experience is a strong plus (On trade is the preferred channel)
• Proficiency in Italian and sophisticated level of English

Working with us
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.
Worker Type :
Regular
Primary Location:
Turin
Additional Locations :
Job Posting Start Date :
2024-06-1

Please refer the Job description for details