Retail Category Development Manager

at  ColgatePalmolive

WHO WE ARE

Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
We are recognised for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!

RANGE OF QUALIFICATIONS

Level of Education: University graduate
Years of Experience (range): 3-4 years

FUNCTIONAL EXPERIENCE AND TECHNICAL SKILLS

Basic qualifications include:

• 2+ years of experience in a commercial area (category management /consumer marketing / customer development/ trade marketing)
• Advanced English Level
• Analytical experience to conduct environmental scan, deep category assessment and identify category opportunities.
• Experienced contact with retailers. Proven ability to conduct customers presentations and business reviews
• Nielsen data management & reports (Scantrack, homepanel, trade panel) , Microsoft Office Tools (Excel, power point) and Google Tools (google sheets & google slides) knowledge & planogram tools management like (i.e: Spaceman, Apolo)
• Financial knowledge (P&L) to recommend initiatives that brings financial results and understanding the impact on the business and ROI.

COMPETENCIES & BEHAVIORS

Driving Innovation - Encouraging creative thinking; pushing for continuous improvement in all ways of doing business; balancing innovation with adopting standard Colgate processes and practices
Analysis/Decision Making - Gathering relevant information efficiently; applying logic in solving problems and making decisions; using data to support recommendations; weighing risks and predicting benefits and costs.
Influence / Negotiation - Developing an environment that facilitates cooperation; seeking mutually beneficial solutions; persisting in the resolution of important issues.

• Create mid and long term strategies for the development of CP categories, per retail environment. Develop robust RE Business analysis (e.g.SOM, 5Ps, share of shelf & share of assortment, market insights) and drive retail category focus internally.
• Deliver Retail Category Development Services to our customers (one-way & priority two-way). Provide our customers with relevant trade stories with the goal to increase the value of the category
• Deploy internally and externally regular category updates of the plans based on trends, opportunities and competitive benchmarking
• Work cross-functionally with the Insights group (HUB) to identify the category opportunities. Support the development of local Shopper Insights by category and customer to feed CatMan process.
• Manage the external market data providers alongside customer POSM databases and ensure all business reporting needs are met (market data reports, customers sell-out and SOM reports, inventory reports, BI internal reporting - NS & Margin Reports)
• Manage the 5Ps strategy at category level, with focus on:
• Planogram recommendation at store format level (e.g. category planograms for Catman projects, weekly planograms for secondary placement, planograms for new products and in-store events, etc.) following comprehensive data analysis including space management.
• Track the implementation of planograms with CDT.
• SOS & SOA By-annual projects, with clear and actionable next steps at retailer level
• Pricing- analyze external and internal data and, based on internal objectives, provide relevant insights.
• Conduct annual mandated assortment analysis (& regular updates as needed), with clear and actionable next steps by retailer and follow up on progress during GPS Cycle
• People Management Attributes: Manage the Business Insights Analytics responsible and ensure that she/he provides relevant business reports and insights for category development strategies
• Lead the customer engagement process with prioritized customers, (including shop along, collaborative research shopper study, RCD workshop and lead Value creation meetings in order to align with the customer on a strategy to accelerate category growth).
• Manage the relationship with 3rd party data providers (Nielsen, IQVIA, Advantage, Gfk, Focus) and ensure the data received is relevant to the business needs
• Responsible for the implementation of e-RCD projects in collaboration with e-commerce retailers on the Romanian Markets. Will support the Customer Development and Retail Marketing teams to consolidate our presence in this exciting and fast-growing digital marketplace.