Retail Development & Activation Manager (m/f/d)

at  British American Tobacco

ACCOUNTABILITIES

• Being responsible for all consumer facings brand communication (analogue incl. perm tools & digital) & activities in retail
• Develop and implement innovative activation campaigns to drive product visibility and sales at retail locations on-time-in-full considering budget, commercial targets and quality
• Foster a collaborative and high-performing team environment, providing guidance and support to team members
• Collaborate with cross-functional teams (mainly commercial unit stakeholders like customer management, business development and field force and area category teams) to ensure seamless execution of marketing initiatives
• Active engagement and steering of various agencies
• Manage budget allocation for POS activations and ensure cost-effective strategies are implemented
• Monitor and evaluate the performance of POS campaigns, providing insights for continuous improvement
• Analyze market trends and consumer behavior to optimize POS activations and enhance brand presence
• Stay updated on industry best practices & emerging trends in POS marketing to drive continuous innovation & success

THE IDEAL CANDIDATE FOR THIS ROLE HAS/IS

• University degree with focus on (strategic) Marketing
• >3 years’ of relevant working experience in Marketing functions within a multinational FMCG company incl. a strong affinity towards brands and activation
• good understanding of BAT Brands and Brand Marketing & Trade experience
• Strong, proven people leadership and stakeholder management capabilities
• Great communication skills and flexibility, high level of resilience and independency
• Effective presentation and networking skills combined with the interest and capability to establish new solutions to improve effectiveness and efficiency of ways of working, thereby leveraging technology where relevant
• Strong analytical thinking and high conceptual capabilities

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companie