Retail Innovation & Site Design Advisor ANZ

at  BP

JOB DESCRIPTION:

bp is reimagining energy for people and our planet.
We provide heat, light and mobility to customers worldwide. We’re fundamentally transforming what we do so we can reach net zero by 2050 or sooner. We also have a strong mission to help the whole world reach net zero too – working across our industry to improve people’s lives.
Imagine it’s your job to make our customers an active part in reshaping the world’s energy system. Everything starts with the customer, so you’re focused on shaping products and services that keep them moving as the world moves towards net zero.
We’re looking for a Retail Innovation & Site Design Advisor responsible for driving brand and offer innovation within the mobility and convenience retail sites, through the interpretation of consumer, competitor and trend insights. This role will manage and ensure new and existing branded offers are aligned with strategy, brand position, customer needs, emerging trends and deliver sustainable profitability.

SKILLS:

Brand Management, Channel marketing activation, Customer Segmentation, Developing creative marketing content, Digital fluency, Generating customer insights, Listening, Presenting, Sector, market, customer and competitor understanding, Using market research effectively, Writing skills

Safety- Ensure that store designs align with industry regulations, safety standards, and accessibility requirements.
Customer Culture- Conduct market research to identify emerging trends, customer preferences, and competitive offerings.
Utilize data and insights to make informed decisions on innovation and site design Operations & Execution
Ensure that site designs adhere to brand guidelines while optimizing space for customer flow and product visibility.
Performance management & top line growth- Sustainable growth through delivery of new offers and maintaining site brand standards.
Monitor and analyse the performance of retail offers and site design.
Gather feedback from customers and site staff to identify areas for improvement and optimization.
Strategy Execution- Adhere to Retail site design standards.
Communicating and influencing- Work closely with product development, marketing, sales, and operations teams to align retail offers & innovation PoC’s with overall business goals.
People- Collaborate with store operations to ensure that designed layouts are practical for day-to-day store activities.