Retail Marketing Executive

at  Ascension Group

REQUIRED EXPERIENCE AND CONSIDERATIONS

• Qualification in Copywriting
• Strong understanding of trade and consumer behavior.
• Excellent organisational and project management skills, with strong attention to detail.
• Experience in point of sale, preferably in Retail.
• Creative mindset with the ability to conceptualize and execute engaging brand /marketing campaigns.
• Strong analytical and problem-solving abilities.
• Excellent interpersonal and communication skills.
• Proficient in Microsoft Office suites
• Financial and budget management skills

JOB PURPOSE:

The brand executive will be responsible for developing and distributing all internal below the line marketing. The Brand executive will be a highly skilled copywriter and will play a pivotal role in managing our offline brand and support our B2B and B2C reputation.

RESPONSIBILITIES AND KEY PERFORMANCE ACTIVITIES:

• Develop and deliver a Marketing and Promotional plan to support the network of retail stores in a timely roadmap to support all marketing campaigns
• Master, manage and develop the brand / product portfolio through brand sales analysis and growth strategies.
• Work with Director of HR department to develop their Employer Brand
• Keep up to date with market trends and new developments utilizing information for business improvement.
• Liaison and co-ordinate marketing campaigns with the internal support teams, e.g., Online Marketing Team, Graphic Design and Support Marketing.
• Liaise with the sales team on new store opening and merchandise requirements.
• Daily response to customer marketing support material requests.
• Research consumer needs, monitor market trends, identify, and propose potential marketing activities to invest in based on findings.