Retention Marketing Chapter Lead

at  Computer Concepts

DESCRIPTION

Join us as we help New Zealand win big in a digital world. The telco and digital services industry is fast paced, and our customer retention strategy is constantly evolving. We’re looking for a customer obsessed, data-driven marketer with a track record of success to join our tight knit chapter and help us achieve our ambitions. As the Retention Marketing Chapter Lead at Spark NZ, you will play a pivotal role in developing the Marketing craft vision and strategy with a focus on retaining customers and driving business growth. In a world where AI and automation are accelerating change at an exponential rate, your ability to embrace change, lean into technology, and leverage data for advanced measurement and optimisation are essential.

REQUIREMENTS

• Strong commercial acumen (gained by experience working in highly commercial marketing functions)
• Experience in working with first, second and third party data with a strong understanding of privacy and legal protocol
• Experience in driving practical adoption of martech
• Experience in developing campaigns across digital and non-digital marketing channels
• Strong understanding of marketing measurement techniques
• Excellent communication and interpersonal skills
• Ability to build and maintain relationships with key stakeholders
• Strong analytical and problem-solving skills
• Experience in developing long-term marketing strategy and vision
• Experience in leading and motivating teams

WHY CHOOSE SPARK?

We’re known for our tight-knit team, inclusivity and competitive market benefits. There are endless opportunities for growth, and you’ll get to work with the sharpest minds in the industry using the latest technology. Plus, you’ll get to help all New Zealanders win big in a digital world.
Don’t tick every box? We know not everyone is going to fit all the criteria we’ve listed. And we’re all about building a diverse workplace, regardless of your past qualifications. So, if this role sounds like something you’d love, apply anyway. You might just be the fit we’re looking for.
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• Develop and execute retention marketing strategies to reduce customer churn and increase customer lifetime value
• Analyse customer data to identify at-risk customers and develop targeted retention campaigns
• Manage and oversee the implementation of retention marketing programs and initiatives
• Collaborate with cross-functional teams, including acquisition, brand, retail-experience, data, martech and frontline channels, to ensure a consistent and effective customer experience
• Develop and maintain relationships with key stakeholders, including customers, partners, and suppliers
• Monitor and evaluate the effectiveness of retention marketing campaigns and make adjustments as needed
• Stay up-to-date on industry trends and best practices in retention marketing
• Provide thought leadership and guidance on retention marketing to internal and external stakeholders
• Continuously seek opportunities to improve Spark’s retention marketing efforts and drive business growth
• Lead and inspire a team of retention marketing direct reports
• Play an active role in the adoption of AI and automation efficiencies
• Contribute to the overall success of Spark NZ by achieving retention marketing goals and objectives