RevOps and Marketing Specialist

at  The Talent Barn

Join a fast growing SaaS scale up in the chat commerce space as their RevOps and Marketing Specialist.
You will be responsible for overall lead generation within the revenue function the company. The role will be a combined one of a RevOps execution specialist as well as marketing.
Responsibilities

Look after and build out the automated lead generation engine for the various ideal customer profiles

• This is specifically targeted outbound lead generation in bulk via email
• Clearly understand the ideal customer profiles and the job to be done
• Responsible for the copy for the outreach sequences
• Writing compelling and persuasive copy that speaks to emotions, pain points and challenges
• Define the target population, putting together and maintaining target lists
• Campaign execution, maintenance and reporting
• Tweak campaigns to get high value, qualified opportunities into the pipeline

General marketing content

• Lead generation via product led content and marketing
• This will be predominantly for socials, specifically LinkedIn (in the short term)
• Consistently creating engaging content together with the in-house graphic designer
• Posting it to socials in line with ideal customer profiles on a weekly basis
• Building out a personal brand that can act as a network to market to
• Using mechanisms like Meet Alfred to build a network of buyers within our ideal customer profiles
• Pushing leads into the sales funnel and handing them off to the sales executives

Please refer the Job description for details