Sales and Marketing Director

at  Taylor Wimpey

WHAT YOU WILL HAVE:

Experience in managing and motivating teams of sales staff.
Proven sales and marketing experience in the house building industry.
Budgetary management.
Planning and strategic management.
Board level disciplined Director is desirable.
A new homes marketing professional is desirable.
Individuals seeking employments at Taylor Wimpey should know that we foster a culture of inclusion and value diversity positively which creates a better workplace and delivers stronger outcomes. We commit to treating all our job applicants and employees fairly and with respect, irrespective of background, disability or any other protected characteristic. If you require any assistance with regards to reasonable adjustments during the application process, please do not hesitate to contact us.

Land Acquisition
Responsibility for all market research prior to land acquisition
Agree the right product and specification for the target locational market
Advice on the preferred mix of house types based on relevant market research within the geographical area
Provide the timely production of the relevant market and local competitor analysis for all land purchase exercises, including the market overview summary
Marketing Plans
Develop and execute a successful site launch program opening new development outlets, on time and to budget
Oversee the preparation, approval and production of high quality marketing content and material
Manage and take responsibility for all business branding, advertising including updating the website within guidelines
Agree the target customer profile then brief the production of show home interior design, in conjunction with the Sales Managers, innovating where required to establish company best practice and benchmark guidelines
Deliver marketing strategy that delivers the required volume of high-quality enquiries that convert to sale efficiently
Maximisation of selling prices, revenue with minimised use of discount and incentives
Manage the blank canvas so our customers can maximise their selection of customer options
Customer Service
Deliver outstanding Customer Service in a customer centric way throughout all sales functions
Review, discuss and take action to improve customer satisfaction at each stage of their journey
Review, with your team all data in monthly customer satisfaction surveys on a development by development and overall business unit basis and take action as appropriate
To create a Sales and Marketing department that has a positive customer centric culture, developing skills and attitude to deliver outstanding customer service to purchasers at each stage of their experience
Health, Safety and Environment
Build on our culture of “safety first or not at all”
Ensure that all sales department staff have and work in line with the appropriate Health & Safety training
Ensure that all sales areas fully comply with Health & Safety procedures
Budgeting and Forecasting
Establish and manage, on a development basis, a direct selling expense overhead budget for the year including monthly reviews of the DSE spend / performance
Be an integral part of the management board to prepare annual budget projections for reservations and legal completions in line with the business unit timetable
Establish and manage the selling prices on a plot by plot basis
Establish fixed departmental overhead for the year
On a regular basis produce a projection for legal completions to the year end in accordance with the build programme
Ensure all sales release prices are realistic and are signed off by the Managing Director
Manage the remuneration packages of the sales team and ensure they are compliant with the Taylor Wimpey Sales remuneration policy
Managing the Sales Function
Ensure that Sales Managers and Sales Executives are motivated to achieve their reservation and completion budgets
Monitor on a weekly basis actual performance against budget, projection and forecast. Then in conjunction with the Sales Managers identify reasons for variances and take action where appropriate
Visit developments on a regular basis to ensure that teams are motivated, sales arenas and product quality stands out with both development and product presentation meeting or exceeding the company standards
In conjunction with other Board members undertake monthly site visits
Manage the completion of monthly ‘Sales Excellence’ reports
Lead in the recruitment, induction, motivation, management and monitoring of the sales team – with assistance from the Sales Managers of your sales team
Supervise and make sure that annual staff performance appraisals are carried out for all sales staff.
Actively consider the training and development of sales staff to continually improve performance
Ensure accurate and timely preparation of weekly and monthly management reports, identify areas for improvement and drive performance