SALES AND MARKETING MANAGER

at  CAREERS COMPASS CONSULTANTS PTE LTD

Senior Marketing Managers are responsible for obtaining market research such as current trends in their niche and the needs and desires of consumers . This allows the Senior Marketing Manager to create a target audience and build campaigns and promotions aimed at this group of customers.

SENIOR MARKETING MANAGER SKILLS

Senior Marketing Managers should be creative individuals with fantastic interpersonal skills. They must be extremely motivated and possess strong leadership skills. They should also be excellent communicators both orally and in writing. Employers look for candidates with all of these traits as well as the traits listed here.

Core skills : Based on job listings we looked at, employers want Senior Marketing Managers with these core skills. If you want to work as a Senior Marketing Manager, focus on the following.

• Knowledge of market research practices and techniques
• Knowledgeable on principles, practices and techniques of marketing strategies
• Experience analyzing data
• Proficient computer skills
• Budget and cost analysis experience
• Knowledge of social media platforms
• Project management experience
• Experience running large scope projects with cross-over departments and large teams

Advanced skills : While most employers did not require the following skills, multiple job listings included them as preferred. Broaden your career options by adding these skills

A Senior Marketing Manager has many duties and responsibilities. Although specific positions will dictate a Senior Marketing Manager’s undertakings, there are several primary responsibilities common to this occupation. A review of current job listings identified the following main tasks and responsibilities.